This February Cadbury BOOST is starting the year with a nutty surprise, the launch of its new BOOST NUTS chocolate bar.
The launch looks to build on the success of Boost Totally Nuts in 2008, a bar that was one of the most popular limited edition products in Cadbury’s history. Now in 2014, BOOST NUTS will become a permanent product in the Cadbury chocolate family.
Cadbury appears to have found the recipe to success with the BOOST brand. Cadbury BOOST launched in Australia in 2005 and the brand still remains the only chocolate bar launched in the past 20 years to cement a permanent top 10 ranking.
The delicious Cadbury BOOST NUTS combines a smooth chocolate-flavoured centre packed with peanuts rolled in delicious caramel all covered in Cadbury’s luscious milk chocolate.
Steve Chantry, Category Head of Marketing at Cadbury says, “Consumers love the taste of BOOST so we’ve continued to launch different limited edition bars over the years with our most successful including nuts. We know people go crazy for the great taste and texture, so we’re launching a permanent edition, BOOST NUTS, that we’re sure will be a hit, especially when people are craving a quick and convenient snack between meals.”
An occasion experienced by many Australians is the afternoon slump that kicks in between lunch and dinner. Almost 40 per cent of Australian’s reach for a substantial snack in the afternoon to recharge and help them get through the day. Cadbury BOOST NUTS is a great tasting snacking option that perfectly satisfies the occasion.
Next time you hit an afternoon slump, rush in-store and experience the seriously nutty taste explosion that is sure to make you go nuts for nuts and help you smash through the afternoon!
The seriously nutty BOOST NUTS is available now at Coles, Woolworths and select independent & convenience retailers.