Colgate’s Fastest Whitening Toothpaste Ever

Australia’s #1 selling whitening brand, Colgate Optic White®, is excited to announce a ground-breaking NEW toothpaste that delivers the next level in teeth whitening -­ Colgate Optic White® Express White™ with twice the whitening ingredient to whiten faster.

Delivering whiter teeth in three days just by brushing, the new Colgate Optic White® Express White™ is the perfect addition to your daily beauty routine, containing an enamel safe formula designed for daily use.

Dr Susan Cartwright, Scientific Affairs Manager, Colgate Oral Care comments “Colgate Optic White® was successfully launched just 2 years ago and is still the ONLY daily use toothpaste with the whitening ingredient that dentists use, hydrogen peroxide. New Express White™ builds on this success and is our most effective whitening toothpaste ever – a truly ground-breaking product for Aussies!”

Get a dazzling smile without the hassle or expense of whitening treatments, at only a fraction of the price. Brighter, whiter teeth have never been so easy, affordable and accessible!

Colgate Optic White® Express White™ is now available nationwide in all major supermarkets and leading pharmacies. RRP $9.99 (85g) and $12.99 (125g).

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