Jim Beam Launches The Beer for Bourbon Drinkers
Australia's number one bourbon, Jim Beam, continues to
lead the RTD category with the launch of Jim Beam and Ginger Beer -
the beer for bourbon drinkers.
Targeting the more mature palette, Jim Beam's latest creative
mix provides a traditional, thirst-quenching taste never seen before
in the bourbon category. Ginger beer is a natural compliment to the
smooth flavour of Jim Beam bourbon and is sure to become an esky favourite
throughout Australia.
"Reaching for a Jim Beam and Ginger Beer will be
as refreshing as reaching for an ice cold beer. It's all about choice
and this new twist delivers the perfect substitute for those wanting
something different - forget "beer o'clock" it's now "beam
o'clock," says Ray Noble, Brand Director for Jim Beam, Beam Global
Spirits & Wine.
Lovers of bourbon as well as those looking for a new,
cool taste will enjoy this refreshing drink, suited to barbeques, picnics
and beer gardens across Australia.
"At Beam Global Spirits and Wine we pride ourselves
on our leadership position in innovating the RTD category and are excited
by the launch of this new flavour. Combining Australia's number one
bourbon and mixing it with the increasingly popular flavour of ginger
beer, we have successfully created a refreshing alternative to beer
for the more mature palette," says
Ray Noble.
Jim Beam and Ginger Beer will be available in 375ml
Cans (4 x 6 pack x 375ml) with an RRP of $25 a 6 pack & 330ml Glass
stubbies (6 x 4 pack x 330ml) with an RRP of $17 a 4 pack.
