
NERO
INTRODUCES BACKITUP & BURN, EASY-TO-USE SOLUTION FOR DATA BACKUP, BURNING
AND RECOVERY
Nero, creators of liquid media technology,
have just launched BackItUp & Burn which allows users to burn and back-up
content across devices- online or to portable and the ability to sync files and
folders or restore lost data through a consumer-friendly interface.
Nero
recognises that today's consumers are producing and enjoying more digital content
than ever before and with this growing library of content come new challenges.
Nero BackItUp & Burn gives even the most non-technical user a powerful solution
for burning, restoration, recovery and syncing needs.
BackItUp
& Burn allows consumers to protect their content with scheduled backups; burn
discs with their music, videos and data files; back-up files to online storage;
sync files and folders; and recover lost information from damaged or scratched
media - all accomplished through an easy-to-use interface. The comprehensive offering
empowers consumers to take control and secure their digital assets.
"To
date, the available solutions for backup, burning or recovery have been created
with more technical users in mind," said Kurt Scherf, vice president and
principal analyst with Parks Associates. "The average consumer however is
not looking for a full digital toolset, they want an easy way to solve immediate
problems - how do I burn data to DVD or Blu-ray? How do I recover data that seems
'lost'? Is there a way to securely and automatically backup my important information?"
Consumers
can easily create CDs, DVDs and Blu-ray Discs of non-copy protected videos or
home movies, burn audio CDs from personal MP3 files and share photos and music.
In the event that media is damaged, or important files are lost, deleted or overwritten,
file recovery even for optical media can be done in a few clicks. In addition,
users can restore backed up files to their laptop or PC in the event of a system
or hard drive crash and the sync feature lets users have access to the most current
versions of their files without the hassle of e-mailing items between machines.
Nero
BackItUp & Burn is the only product available on the market today that gives
consumers high performance burning, backup, synchronisation and recovery functionality
without cumbersome additional tools or the need to buy separate software components.
"Nero
got its start in burning technology and has long been regarded as a leader in
this area," said Udo Eberlein, CEO, Nero AG. "The new Nero BackItUp
& Burn product builds on both this leadership and the company's liquid media
approach to digital content creation and distribution. We recognise that in our
content-rich world, a new set of questions exist on making the most of and protecting
users' valued photos, videos, music and data. Nero BackItUp & Burn gives an
intuitive, nontechnical solution for the backup, burning, synchronisation and
recovery of a consumer's digital media."
The new software's
easy-to-use interface was built from the ground up based on the results of consumer
surveys and feedback on forums such as MyNero. Created on the Windows Presentation
Foundation (WPF), it ensures that consumers familiar with applications such as
Microsoft Outlook® will be immediately comfortable with the navigation and
ribbon-style menus.
Nero BackItUp & Burn includes the ability to simply:
-
Backup data to hard drive, CD, DVD, Blu-ray Disc, FTP, memory card and online
storage
- Automatically backup to local hard drive and online storage
-
Schedule backups with convenient e-mail confirmations
- Burn discs with the
industry's most reliable burning application
- Create audio CDs and copy DVDs
and Blu-ray discs
- Synchronise files and folders for easy access to latest
versions
- Recover data from deleted and damaged storage media
- Restore
files, folders, drives and systems
- Boot from retail CD if system recovery
is needed
Nero BackItUp & Burn retails for $99.95 AUD.
It is available through participating retailers such as Dick Smith, Harvey Norman
and Officeworks and via the Nero Online Shop. For further information about Nero
BackItUp & Burn and other Nero products, please visit
www.nero.com.