CELEBRATING DRY ROSÉ
JOIN THE ROSÉ
REVOLUTION!
Winemakers around the world are
preparing their troops. For this is the Rosé Revolution 2011.
The
Rosé Revolution is all about increasing the awareness of dry, purpose-made,
preferably pale Rosé which has its traditional home in the south of France.
Variety incidental, these are serious styles to be enjoyed at any time. The 2011
campaign to launch the Rosé Revolution starts on November 10 with Tweet
Ups happening all over the country and further afar - see http://www.rosewinerevolution2011.eventbrite.com/.
These planned 'Rosé Soirees' across the world have the sole purpose of
highlighting the versatility of Rosé with and without food and whatever
the season.
Recent Nielsen* figures show a growth of Rosé
wines over $15, up +21.5% in value and +16.6% in volume, in the year to July 2011.
This growth means these wines now account for almost 20% of total Rosé
value and just under 8% of its volume. The French, of course, have known the allure
of Rosé for years, with the style overtaking white wine in volume of sales
in France in recent years.
Leanne De Bortoli is one of the
masterminds behind the Rosé Revolution and re-affirms that the French have
got it right. The Australian Pork industry agree and Rosé Revolution will
be the official wine partner for the next installment of the hugely successful
PorkStars campaign (www.porkstar.com.au) in 2012. Also watch out for some revolutionary
PorkStar pop-up skirmishes in the next few months to tempt your tastebuds.
As
Leanne says "There is something delightful about pouring a glass of truly
beautiful Rosé and enjoying what real Rosé is about. Steve and I
have had a love affair with Rosé for some years now and believe it is the
perfect wine to go with the Australian lifestyle. With the very impressive selection
of Australian Rosé on offer now I believe its time has come". And
she adds "Rosé is the new black!"
There are
a number of live events and social media opportunities for wineries and consumers
alike across the summer months (Southern Hemisphere) but Leanne is also putting
a call out to all wine lovers to organise their own Rosé Revolution events.
They can promote their events and find support materials at http://rosewinerevolution.com.
If you're a winery looking to get involved, simply email rose_revolution@debortoli.com.au
ROSÉ
SOIREE @ THE ARGYLE
Celebrate the Rosé Revolution
with free Rosé tastings from 5.00pm - 7.00pm. Then, come dressed in Pink
for a Rosé Soirée not to be missed ~ hosted by Nick Stock and De
Bortoli Wines' Steve Webber. A chance to have some fun, try some great rose and
see for yourself what the fuss about dry, purpose made Rose's is all about. Food
will be served and there will be fabulous giveaway prizes for those ready to sit
the Master of Rosé exams... Spots are limited -don't miss out!
Time: 7.30 - 9.00pm
Cost: $50pp
RSVP: reservations@theargylerocks.com or call 9247 5500.
Celebrate the Rosé Revolution with free Rosé tastings
from 5.00pm - 7.00pm.
