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Nash Edgerton, Mink Sadownsky and April Rose-Pengilly joined a star-studded celebration on May 20th to unveil 'Scarlet' - the ultra slim LCD TV Series from LG Electronics. The event was the culmination of a global marketing campaign tantalisingly titled "Scarlet", which was promoted as the latest project by David Nutter, director of hit TV shows 'Entourage', 'X-Files' and 'Smallville'. Guests discovered that the hit new TV series was not as it first seemed. Starring international model and actor Natassia "Scarlet" Malthe as the glamorous heroine, plus Australia's own Gary Sweet and Sharni Vinson, the Scarlet campaign proved LG to be an innovative and creative marketing force. The LG Scarlet launch had all the hallmarks of a premiere event - live interviews with MTV presenter Darren McMullen, glitz and glamour with Sophie Falkiner as the evening's host, and 'Underbelly' star Alex Dimitriades creating the party atmosphere as guest DJ. The evening's highlight was a fashion parade by internationally renowned Australian fashion designer Jayson Brunsdon - with Kaz James from Bodyrockers providing the runway beats.
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