THE SCENT OF A DOLLAR
By Mark Sheehan
For
anyone who dreams of financial success or actual wealth, this book is an affordable
down payment on investing in their future good fortune. The author of over 200
tour guides, including his hit US guide, 'America Over Easy', Mark Sheehan is
a true riches-to-rags-to-riches story, having made himself wealthy by applying
his own business ideas and principals to numerous industries - proof that his
success is not mere luck or good timing. Now, Mark shares some of the good oil
with us all, coming clean on the secrets to success that you won't find in any
text or on a whiteboard in 'The Scent of a Dollar'.
At the
age of nine, Mark Sheehan's entrepreneur father gave him a pair of handcrafted
sterling cufflinks with the letters: YCDBSOYA. It meant 'You Can't Do Better Sitting
On Your Ass!' Six months later his father dropped dead at the age of 42, leaving
Mark Sheehan and his family without a dollar. They had lived on millionaire's
row - with an airplane, an 80-foot, two-masted schooner, two matching Cadillacs
and other significant trappings of wealth. But there was no life insurance, and
so no cash. The only way they could survive was to turn their ideas into income.
And that's exactly what Mark and his 'sibling partners' did. Through his early
experience, Mark Sheehan grew up to be an entrepreneur, marketing guru, innovator,
business catalyst, motivator and start up expert. And he is marvelous at making
money. In this entertaining book, Mark peels back the covers and shares a wealth
of golden nuggets and crucial information that have helped him ring cash registers.
The book includes tactile tips and detailed case studies of real life revelations
that have led Mark to the real money - from the rag trade, the retail market,
marketing for legal and professional businesses, the travel industry and beyond.
Mark
Sheehan is living proof that you can make anything possible: if you've got the
gusto and grit enough to grab for it. If you want to change your life, attract
success and make money, invest in this book - it's an essential addition to the
arsenal of anyone in business, whether they are starting up, looking towards expansion
or looking forward to future diversification.
ABOUT THE
AUTHOR
Mark Sheehan has made himself wealthy both in business
and on the home front by following his instincts. He's helped to pioneer and champion
corporate brands, entire countries and charities, making marriages in the business
community which survive long after he's left the building. He's helped to launch
an international airline with Richard Branson, taken a company through the prickly
obstacle course of an IPO and succeeded repeatedly at other campaigns that 'insiders'
insisted could never be successfully accomplished. Mark is a true-bridge-builder:
building marriages in the business community, building companies from the ground-up
and managing to 'build a wonderful life' in the process.
'The
Scent Of A Dollar' is available now.
