
SMIRNOFF NIGHTLIFE EXCHANGE PROJECT BRINGS ITALY'S
HOTTEST DJ'S
TO AUSTRALIA FOR ONE NIGHT ONLY
Junior
Jack & Kid Créme and Alex Gaudino set to headline notorious nightlife
swap event
The Smirnoff Co. has finally revealed
that on 12 November 2011, Australia will swap nightlife experiences with Italy
as part of The Smirnoff Nightlife Exchange Project - a one-of-a-kind global experience
in which 50 countries celebrate the best of their local nightlife. Junior Jack
& Kid Créme and Alex Gaudino will headline the Italian-inspired Australia
event, while Aussie group Nervo and Bang Gang Deejay's will fly over to Italy
to set the stage ablaze as the Italians receive the best of Australia's homegrown
nightlife, as voted by Australians.
The Smirnoff Nightlife
Exchange Project sets out to uncover the best of global nightlife, and bring together
different cultures to create an extraordinary nightlife experience. Italian DJ's,
Junior Jack & Kid Créme and Alex Gaudino have been hitting up nightclubs
around the world for the last decade, performing at some of the dance music industry's
most coveted venues. Australian fans are in store for an incredible evening of
music, dancing and of course, Italian-themed Smirnoff cocktails as well as a few
surprises!
With the audacious goal of helping 10 million people
discover, share and swap unique nightlife, the Australian team is already gearing
up to be part of larger-than-life events worldwide. Once all of the suggestions
are in, Australia's ambassador Anna Lunoe will help select the ones that best
represent Australia's vibrant and varied nightlife. These ingredients will be
packed into a crate for Italy to experience when the world swaps nights in the
epic finale on 12 November.
Anna says: "I can wait for
this event! I'm really looking forward to welcoming Junior Jack & Kid Créme
and Alex Gaudino, and seeing how they recreate the Italian nightlife experience
down under. I'm also super excited to see the best of Australia's nightlife come
alive for the people of Italy to enjoy. We have had some awesome suggestions so
far on what makes Australia's nightlife truly unique, so we expect the event on
12 November to be a one-of-a-kind experience in both countries!"
Smirnoff
has asked 135,000 of their Australian fans to share their ideas and suggestions
on the most original aspects of nightlife in Australia. Nearly 10,000 ideas have
been submitted thus far from all corners of the globe, including local cocktail
recipes, new dance styles, types of music and city fashion trends. Australian
fans have joined in the discussion with 70% of fans boldly proclaiming that Australia
has the best nightlife over all other global destinations! Fans can continue to
submit their suggestions for what best characterises nightlife in Australia, via
the Smirnoff Australia Facebook page www.facebook.com/SmirnoffAustralia and also
enter the competition to win tickets to Be There at the Smirnoff Nightlife Exchange
Project event in a yet to be announced Australian location.
Last
month Smirnoff announced Madonna's invlovement in this year's Smirnoff Nightlife
Exchange Project. As well as submitting ideas on what makes Australian nightlife
special, fans can enter the exclusive online dance competition. Smirnoff can now
also reveal that Madonna will attend the New York celebration to help handpick
the overall global winner of the dance competition alongside her choreographers
Rich and Tone. Finalists will compete in front of Madonna for the winning spot.
The winner may get the opportunity to join Madonnna on her next tour as one of
her dancers. For entry information* and to win the chance to be there, visit www.facebook.com/smirnoffaustralia.