
SOUTHERN
COMFORT RESERVES A NEW PLACE ON THE TOP SHELF
Australian
launch of Southern Comfort Reserve, a unique premium spirit that is a perfect
blend of six year old bourbon with classic Southern Comfort
Airlines
have first class, car manufacturers make sports cars and Southern Comfort now
has Southern Comfort Reserve, a perfect blend of aged bourbon character with smooth
Southern Comfort taste.
In line with the increasing 'premiumisation'
of all of the worlds' best loved products, consumers' tastes are evolving in such
a way that they want versatility within their favourite product portfolio. Reflecting
this consumer revolution, Southern Comfort has built upon its iconic flavour profile
by adding six year old bourbon to the blend.
The pairing of
Southern Comfort with an aged bourbon has resulted in a more pronounced bourbon
taste that highlights rich oak, caramel and vanilla notes that dominate the palate.
Mellowing any sharp whiskey notes are Southern Comfort's fruit flavours such as
rich orange, sweet lemon and cherry, as well as subtler undertones of tobacco,
cinnamon and spice. The result is an impressively balanced drink that will excite
consumers of premium bourbons, scotches and rums alike.
Southern
Comfort Senior Brand Manager Liz Heslop says, "Southern Comfort Reserve offers
an exceptional flavour experience that is perfect to share with friends and colleagues.
For Southern Comfort's very loyal followers, it provides a bolder flavour profile,
and for those that are new to the family, it presents a unique and more complex
character than other whiskeys. For those that love Southern Comfort exactly the
way it is, Southern Comfort will still be available in its original form. Consumers
should look out for Southern Comfort Reserve's platinum silver label on the top
shelf next time they visit their favourite bar or local bottle shop."
Southern
Comfort Reserve is the perfect after work drink to enjoy with groups of friends.
It is best appreciated neat, on the rocks, or with your favourite mixer such as
soda or cola. It is also a natural pairing with classic bourbon cocktails such
as The Manhattan or Old Fashioned.
Southern Comfort
Reserve's RRP is $46.99 and is available from independent liquor retailers nationally.