THE
TOO HARD BASKET
If we can change big business, we can change the world
By
Bryce McDougall
Published late February 2009 by responsibility.com.au,
RRP $14.95
Distributed by Tower Books
In these difficult
times, a change of thinking can change the world. A small book that packs a powerful
punch, THE TOO HARD BASKET encourages you to think away from the confines of greed
and consider the possibility of a new business model.
The
current dire economic climate and looming global financial crisis begs the question
- what are our alternatives? The business models we have followed so far have
proven to have serious flaws, so what's next? In THE TOO HARD BASKET, author Bryce
McDougall proposes the creation of a new business model, a new way of thinking
about big business and a way to redress the widening gap between the rich and
the poor. THE TOO HARD BASKET is a call for change and a manifesto of hope.
During
research into another book, Bryce realised a serious problem was beginning to
overwhelm society - greed was becoming the core focus of many people's lives.
The western world was becoming wealthier, but along with that wealth saw an increase
in mental health issues, stress, suicide, and environmental degradation. In THE
TOO HARD BASKET, Bryce McDougall suggests a radical way forward, what if businesses
were created with the sole purpose of 'making the world a better place'?
In
this inspiring and tightly woven book, he proposes that we create an entirely
new business model, called NFPOI's (Not For Profit Of Individuals). In a NFPOI
organisation, profit would not be returned to owners or shareholders, yet everybody
in these businesses would earn a reasonable income. For most, this would be more
than they would earn working at the 'for profit' competition. The NFPOIs would
compete head on with 'for profit' businesses, striving to provide better products,
services and employment, but in a more socially and environmentally responsible
way.
THE TOO HARD BASKET concludes that to solve our problems,
we must focus less on accumulating and more on enjoying life, helping one another,
and saving the planet. Unlike many other books, author Bryce McDougall actually
suggests ways this can be achieved.
Couching huge and somewhat
confronting ideas in easy-to-understand language and examples, Bryce shows how
the history of our economic models are unsustainable and what the introduction
of a new, fresh and inspiring business philosophy could mean for society. Isn't
it time for people to reconsider the possibility of new ways, and in turn, new
lives?
ABOUT THE AUTHOR:
Bryce McDougall is a Sydney based author
who is likely to be known as a social entrepreneur in the future. Having worked
in customer-service roles for the majority of his career, he believes business
has a responsibility to nurture into society healthy staff with healthy values.
Bryce is confident that some of the biggest problems facing humanity stem from
the values big business instils in us. His previous book, 'My Child is Gay' received
a huge amount of media attention when it was first published, and is still in
print ten years on, also having recently been published internationally.
'The
Too Hard Basket' is available now.
