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Better Brand Stories: StoryLab by Edelman for OzHarvest

In a world where everyone’s a storyteller, great stories get drowned out – by gossip, hysteria, fluff and clickbait. But when they get through, boy do they get through. Into our hearts. Into our minds. Into our memories.

Brands, in particular, can struggle with the notion of telling stories which resonate with their public.

This year at VIVID, Edelman Australia is running StoryLab, an international effort that aims to bring legitimate storytelling back to the forefront of brands.
The event will be focus on the brand story of Australian wonder charity OzHarvest, from the perspectives of five very different storytellers:
• Award winning filmmaker, Katharine Rogers
• Nine News Chief of Staff, Danielle Post
• Journalist and comedian, David Smiedt
• Globally renowned street artist, Anthony Lister
• Acclaimed Australian Chef, Mark Best
The event will start by immersing our audience in the stories that have been created by our presenters. We’ll then show them how these stories were created, with the crafts and techniques revealed by each storyteller. There’ll be plenty of interaction along the way and a panel discussion at the end, led by Edelman Australia CEO Steve Spurr and Founder of OzHarvest, Ronni Kahn.

So, why come? At StoryLab, you’ll have an opportunity to chat with industry leaders, learn how to create stories that cut through the noise, that exceed brand guidelines and key messages, and capture our collective imaginations in honest, enduring ways.
So forget the same old story and join us for StoryLab at Vivid Ideas 2016. All event proceeds will be donated to OzHarvest.

This event is presented by Edelman Australia.

Purchase tickets today by visiting –

WHAT: Better Brand Stories: StoryLab by Edelman for OzHarvest
WHEN: 07/06/2016 (8:30 am - 1:00 pm)
WHERE: Golden Age Cinema

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