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Jack Daniel’s presents: A journey through 150 years of craft and cocktail culture

Jack Daniel’s is set to make an impact in Sydney as part of the global celebrations marking the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tennessee. Assistant Master Distiller Chris Fletcher, will be visiting Australia for the first time to share his incredible knowledge of whiskey making as he hosts time travelling whiskey experiences across the country.

This July 28 and 29, connoisseurs will be taken on ‘A Journey through 150 Years of Craft & Cocktail Culture’, enabling them to sample the sights, sounds and signature cocktails from iconic eras in Jack’s history at a secret location in the city.

For this one-of-a-kind tour like no other, prepare to step back in time to 1920s prohibition, encounter the suave style of Frank Sinatra before embracing the thrilling times of 70s, 80s and 90s rock ‘n’ roll. Culturally so much has changed all the while Jack has been making his famous whiskey in one way, in one place for 150 years.

The milestone certainly calls for a celebration and at each of the five events guests will also be able to raise a toast to the 150th anniversary with a celebratory cocktail designed by Chris Fletcher. The evening’s complimentary entertainment will further include a whiskey tasting masterclass led by Chris, where attendees will be able to put their sensory skills to the test to discover what it takes to be a Jack Daniel’s Master Taster, one of the most important and respected jobs at the distillery.

As Assistant Master Distiller, Chris Fletcher uses his extensive knowledge of the whiskey making process to lovingly craft the world’s best-loved whiskey according to Jack’s time honoured recipe. Since 1866, Jack Daniel’s has been made in Lynchburg, Tennessee and it’s Fletcher’s job to ensure that the dedication to making great whiskey remains true to Mr. Jack’s motto of “Everyday we make it, we’ll make it the best we can.”

To find out more about Jack Daniel’s and the Jack Daniel Distillery’s 150th anniversary visit Facebook.com/JackDanielsAustralia.

Video – 150 years of cocktails: https://youtu.be/7Bc2O_EviAg.
#JD150

Listings Information

Event: Jack Daniel’s presents: A Journey through 150 Years of Craft & Cocktail Culture
Date: Thursday 28th July
Times: 6.30pm – 8.00pm, 8.00pm – 9.30pm
Address: Secret Sydney CBD location
Cost: Free
Tickets: http://www.jackspromo.com.au/chrisfletchertour

Event: Jack Daniel’s presents: A Journey through 150 Years of Craft & Cocktail Culture
Date: Friday 29th July
Times: 6.30pm – 8.00pm, 7.15pm – 8.45pm, 8.00pm – 9.30pm
Address: Secret Sydney CBD location
Cost: Free
Tickets: http://www.jackspromo.com.au/chrisfletchertour

WHAT: Jack Daniel’s presents: A journey through 150 years of craft and cocktail culture
WHEN: 28/07/2016 (6:30 pm - 9:30 pm)
WHERE: Secret CBD location

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