From SportsPlus to Send It! Social Club: Sydney’s Most Unhinged Social Hub

Sydney’s social scene is getting a major shake-up. SportsPlus has officially rebranded as Send It! Social Club, transforming from traditional sports simulators into a full-blown social club for adults who want more from a night out.

Forget the standard dinner-and-drinks routine. Send It! Social Club is designed for people who crave unique social experiences, whether that’s urban professionals looking for a new way to catch up with friends, corporate groups seeking unique team-building options, or social organisers planning birthdays, hens, bucks or just a big night out.

Blending state-of-the-art sporting simulations with premium cocktails, share plates and a buzzing atmosphere, the new brand invites guests to step out of the ordinary and into a world of playful chaos. From cricket to baseball, golf to darts, and even full-throttle racing, each activity is designed to spark rivalries, belly laughs and shareable stories, the kind of experiences that stick long after the night is over.

“We wanted to create a space that breaks the mould of how people socialise,” said Jacques Bergh, Chief Commercial Officer of Send It! Social Club. “Send It! Social Club is about giving people permission to let loose, spark connections and make memories. Whether it’s with friends, colleagues or clients, we want every moment to feel premium, playful and unashamedly unhinged.”

The launch of Send It! Social Club comes as part of the global rise of competitive socialising, a movement that has transformed nightlife and leisure in cities from London to New York. As people increasingly seek experiences over traditional nights out, venues that blend games, technology and hospitality are gaining momentum. With its mix of cutting-edge simulations, premium food and cocktails, Send It! Social Club positions Sydney at the forefront of this cultural shift, offering a fresh alternative for how adults connect and celebrate.

With locations at Canterbury Leagues Club and The Doylo, the line-up includes multi-sport batting cages, Trackman-powered golf bays, augmented reality darts and pro racing rigs. Each experience is designed for small groups, with pricing starting at $22 per adult for 3 games and $34 per adult for 6 games, with upgrades available. This makes it easy to drop in for a game, stay for cocktails, and turn any occasion into something worth celebrating. From casual nights out to fully hosted party packages, Send It! Social Club makes it easy to take any gathering from low stakes to high fun.

The rebrand marks a deliberate shift away from a purely sports-led offering to a new category of social club, redefining what it means to go out in Sydney. By marrying tech-driven games with hospitality, Send It! Social Club delivers an alternative to the pub or restaurant – one that’s vibrant, competitive, and built for connection.

For bookings and more information, visit www.sendit.social.