Wine gets better with age, stores don’t. Today, a new and improved BWS will be unveiled, revealing a new look of wide double door entry, and an expanded cool room adored with a custom Young Henrys dedicated ceiling mural. As part of the fresh, new makeover, BWS Paddington has introduced a stretch screen TV above the cool room to educate and inspire customers on the products and provide locally relevant updates.
As one of the first SMART stores in the area, Paddington is paving the road for BWS to continue to develop their SMART store initiative. The BWS SMART store ambition is to enhance the customer experience through harnessing data, technology and processes to enable efficiencies strengthening the overall customer experience. This will be achieved in-store with a number of innovations including digital beer navigation, mobile EFT, analytics and BWS App (BWS on tAPP) experiences.
To celebrate the fresh new look, BWS has revealed some exclusive data on the Paddington area:
– Absolut Vodka is the local store’s most popular vodka, while Hendricks Gin takes the win for the top selling premium gin
– Locals are growing a liking for craft gin with Four Pillars Rare Dry Gin placing in the top 5 best sellers
– Paddington locals favour Red Wine as their wine of choice
Bianca Milne, Format Development and Innovation Manager, BWS said: “In BWS Paddington we have truly listened to the team and the locals to provide a great store for all. With efficiency at the forefront, we have made it even more convenient for our customers to get their drinks whilst keeping it simple and safe for our team. We have created an exciting store environment everyone can enjoy and we can’t wait to open the doors to the community.
Head down to the refreshed BWS on Wednesday 4th December (2019) to experience the new look in all its glory. To celebrate the reveal, BWS is hosting free afternoon tastings in store from 5-7pm Thursday 5th December, 5-7pm Friday 6th December and Saturday 7th December afternoon. Contact Paddington Oxford store on 9361 5869 ahead of your visit for products on tasting.