Sheep Dog Peanut Butter Whiskey Turns The Newtown Hotel Into a Giant Kennel
To celebrate the launch of Sheep Dog Peanut Butter Whiskey’s newest flavour, Peanut Butter and Jelly, the brand is going off-leash this Dog Month, transforming The Newtown Hotel into a custom-built ‘Dog House’ – an immersive pop-up bar for humans, inspired by everyone’s favourite four-legged friends, until 30 August 2026.
Sheep Dog is bringing its bold new Peanut Butter Jelly Whiskey to life with The Dog House, an immersive pop-up inspired by one of the world’s most iconic flavour combinations. Combining nostalgic PB&J notes with signature Sheep Dog playful indulgence, the experience invites Sydneysiders to sip, snack and play their way through a one-of-a-kind takeover.
The Newtown Hotel’s courtyard will be transformed into an immersive Sheep Dog pop-up, bringing the brand’s playful world to life through interactive experiences. Guests can step into a custom-built kennel installation – The Bark Booth to pose with dog-themed props and snap photos, while Peanut Butter & Jelly scented diffusers, a treat dispenser, a fur-lined hallway and playful bark sound effects create a multi-sensory experience throughout the space.
At the centre of the experience is a limited-edition Sheep Dog menu celebrating indulgence and nostalgia. Highlights include the Good Boy Cocktail, blending Sheep Dog Peanut Butter Jelly Whiskey with oat milk, vanilla and a jam-and-crushed-peanut rim, and That a Girl Wooftini, a twist on the espresso martini made with either Sheep Dog Peanut Butter Jelly or Original. Guests can also enjoy classic serves over ice or as a shot, indulge in a Biscoff, Peanut & Raspberry Semifreddo, or, for something a little less fancy, get around the Woofagato – a 50ml Sheep Dog mini drizzled over fresh vanilla ice cream.
The Dog House also introduces a dedicated weekly ritual for dog owners with its “Dine with your Dog” Wednesday offer, where every main meal purchased includes a complimentary dog meal of either a burger patty or chicken thigh (cooked or raw), reinforcing the venue as one of Sydney’s most genuinely dog-inclusive dining experiences.
Beyond the menu, the Dog House comes alive with a packed calendar of weekly events designed to keep tails wagging.Guests can enjoy Yappy Hour daily from 5–7pm, featuring $15 Sheep Dog cocktails, $10 Sheep Dog shots and $12 Woofagato and Raspberry Semifreddo; put their knowledge to the test at Monday Quiz Night for the chance to win Sheep Dog prize packs, take advantage of All-Night Yappy Hour every Tuesday for students and RSA holders, and bring their four-legged mate along for Dine With Your Dog Wednesdays, where dogs eat free with the purchase of any main meal. On Thursday 20 and Thursday 27 August, DOGUE will transform the venue into a full-service doggy salon, with complimentary nail painting, blow-dries and fur colouring for pups.
“The Dog House is about creating a space where dogs aren’t just welcome – they’re part of the experience,” says Katie, Newtown Hotel Manager. “It’s a fun, social takeover that brings together great drinks, great food, and a community of dog lovers right in the middle of Newtown.”
The Sheep Dog Peanut Butter Whiskey Dog House runs at The Newtown Hotel until 30 August 2026.
Location:
The Newtown Hotel
174 King St, Newtown NSW 2042