Jarome Luai Kicks Off Soul Origin’s New SO Tiger Bun Range

Australia’s fresh food brand Soul Origin has partnered with Rugby League star Jarome Luai to launch their new SO Tiger Bun campaign.

A long time fan of the brand, Luai brings energy and personality to the campaign, which celebrates bold flavours, exciting textures, and culinary creativity. Each bun is crafted to delight the taste buds with a unique combination of ingredients inspired by diverse cultural influences and innovative techniques.

Jarome Luai embodies the sense of adventure and boldness that Soul Origin celebrates. Known for his fearless approach on and off the field, he reflects the brand’s focus on creativity, innovation, and a vibrant, energetic lifestyle.

“I’ve been going to Soul Origin for years, especially in Penrith. When I heard about the Tiger Bun, it just made sense. Big flavour, heaps of crunch, it’s my kind of feed,” said Jarome Luai.

“We are so excited to reveal our partnership with Jarome Luai for our SO Tiger Bun campaign and know this partnership will bring the right energy and aligns perfectly with our vibrant, bold flavours that Jarome has expressed he already loves! We want our customers to enjoy a delicious, fresh, and flavour-packed meal that truly satisfies their cravings whilst leaving them feeling nourished and energised,” says Managing Director, Hao Quach.

The SO Tiger Bun is a range designed to deliver a unique “soft meets crunch” texture that stands apart in the fast food category. This new launch reflects Soul Origin’s brand evolution, positioning them beyond simply providing a healthy food alternative and highlighting the brand’s commitment to offering bold flavours and satisfying meals with a fresh, healthy twist like no other.

The SO Tiger Bun Line Up: 

– Spicy Crunchy Chicken SO Tiger Bun: Crispy golden chicken, shredded cos lettuce and creamy chilli mayo.

– Crunchy Chicken & Cheese SO Tiger Bun: Crunchy chicken, melted cheese and fresh lettuce. Crunchy meets creamy, which is built to satisfy the taste buds.

– BBQ Steak SO Tiger Bun: Juicy steak, caramelised onion, beetroot, lettuce and smoky BBQ sauce. Smokey, savoury and seriously satisfying.

Soul Origin’s new SO Tiger Buns are available from 16th April 2026 at all stores nationwide for $12.50.

Prices may vary depending on store format and location.