It’s been said that “September, is the January of fashion”. A time for change and re-invention as seasons transition and the fashion world makes the shift from Spring/Summer to Fall/Winter.
Now think back to how many times you’ve bought a nice bottle of wine or bubbly as a gift and wondered how best to hand it over. The hideous paper bag doesn’t seem to do it justice and also invariably suffers a very short life span. To solve gift-givers’ ongoing wrapping woes, BWS teamed up with sun-kissed local Australian designers, Double Rainbouu to release a range of new, contemporary gift bags which are this summer’s must-have gifting accessory.
Sydney-based duo Toby Jones and Mikey Nolans aka “the antidote to traditional resort brands” have created 4 stand-out bag creations for those vacation rebels across Australia. All print designs were created in-house by the duo and call forth the coastal-chic vibe of ocean-side enclaves.
The eclectic designers have made waves for their reinvention of the holiday staple Hawaiian shirt transformed ‘for beach babes and pool punks.’ This year, they are offering BWS customers an explosive hit of colour and perspective into the beachside oasis that is the Aussie shores.
Mikey Nolan and Toby Jones from Double Rainbouu said: “We chose some of our most classic and iconic, Summery Double Rainbouu prints for this collaboration with BWS. The thing they all have in common is a certain energy and sense of celebration which works perfectly for their purpose. Book shops that gift wrap and bottle shops with great gift bags are our preferred pre-party pit stop so this collab felt very natural.”’
Anna Webster, Head of Wine Marketing at BWS said: “We received consumer feedback that our gifting bags were a little outdated and daggy and not worthy of gifting. We brought in the Double Rainbouu duo to add their flair and we couldn’t be happier with the result. Thanks to these new designs, buying a trendy bottle of craft gin or Pinot Noir as a last-minute gift at BWS, is equally matched with a trendy gift bag!”
The limited-edition bags are now available exclusively from BWS stores nationwide for 12 months or until stocks last.