nudie, the iconic Australian-owned beverage company, has launched its first ever juice made specifically for children. The new kids nudie range is made from nothing but fruit, is not made from concentrate and contains no added sugar or preservatives. One kids nudie contains two serves of fruit and can contribute towards a child’s recommended daily intake of fruit.
The new range has four delicious flavours; nothing but 2.6* oranges, nothing but 2.5* apples, nothing but lemonade and nothing but tropical juice. kids nudie comes in a long life Tetra Pak carton and unlike other nudies, it will last all day in the lunchbox without having to be refrigerated. Australian sporting legend Liz Ellis has partnered with nudie for the launch of the range. “As a mother I know it’s a challenge to get kids to eat the right amount of fruit each day, so combining a kids nudie juice with a piece of whole fruit is a great way of ensuring kids get the two serves of fruit they need each day,” said Liz.
According to nudie’s consumer research , when purchasing fruit juice for their children, Australian parents consider 100% fruit juice as the most important feature for juices for kids, and nudie is pleased to offer consumers this option, not made from concentrate. James Ajaka, nudie’s CEO, said “At nudie we are always striving to launch innovative products that offer a valuable point of difference and are made from the best Australian ingredients we can find. Australian parents have told us that when it comes to giving their kids fruit juice, ensuring its nothing but fruit is top priority. “We have listened to parents – kids nudie contains nothing but fruit, has no added sugar or preservatives and three of the four flavours are made from 100% Australian fruit.”
kids nudie RRPs at $6.99 for six packs and are now available from Woolworths in the chilled section and selected cafes / corner stores.