Sydney Unleashed

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Philips #Huetown in Newtown

The heart of Sydney’s arts and entertainment precinct, Newtown, will be home to an experiential activation by Philips, showcasing Hue – a web-enabled LED personal wireless lighting system for the home – called #Huetown to demonstrate how lighting can change people’s experiences.

Situated at the Newtown bus interchange on Enmore Road, a bus shelter will be transformed into #Huetown – a dynamic, interactive light and sound experience that synchronises 24 Wi-Fi connected Hue globes with a selection of music styles.

Through an interactive panel display, #Huetown visitors, on the go or commuting home, can easily select their preferred music choice from six different genres representing some of Sydney’s landmarks and witness #Huetown create an immersive light and sound user experience that will delight and inspire

Local businesses are getting involved with the #Huetown activation such as King Street Theatre and they will be giving away Hue lighting kits so that patrons can experience Hue at home.

And, as a thank you to the Newtown community for use of the bus stop for the campaign, Philips will donate the Hue products used in the #Huetown activation valued at over $1,700 to a local community group.

To join the conversation or for further information about #Huetown campaign use #Huetown or interact with Hue on Facebook, Twitter and Instagram.

When: Philips #Huetown will be live from June 2 – June 14 2015
Where: Newtown bus interchange on Enmore Road, near Newtown Station

Philips Hue is the ultimate home accessory that enables you to personalise and control your home lighting through the Hue app on your smartphone or tablet.

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