Beefeater London has launched Beefeater Pink in Australia, the latest bold gin expression created by a pioneer of today’s gin boom, Master Distiller Desmond Payne MBE. As the popularity of gin continues to rise, Beefeater Pink appeals to today’s new generation of gin lovers with a delicious, fun and visually appealing drink.
Beefeater Pink offers a bold, new twist on the classic Beefeater London Dry Gin. The original recipe has been enhanced with soft fruit and strawberry flavour, tuned perfectly with classic notes of juniper and citrus to produce a finely balanced contemporary gin. Expertly distilled and crafted in the heart of London, Beefeater Pink is a delicate and refreshing gin and one that is visually vibrant pink shade.
Beefeater Pink comes in a new glass bottle that was designed to enhance the natural vibrancy of the gin. With its graffiti style logo inspired by stencil art, Beefeater Pink captures the contrast between tradition and modernity that optimises the spirit of London – the home of Beefeater Dry Gin.
Payne was inspired by Beefeater’s founder James Borrough’s creative curiosity. A pharmacist by trade before becoming a distiller, Borrough’s wonderful inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Beefeater continues to embrace Burrough’s passion for colliding quality craftsmanship with experimentation and hence has created this new natural strawberry flavour.
The newest addition to Beefeater’s vibrant repertoire of gin innovation which spans over 150 years, Beefeater Pink follows the success of Beefeater 24. It is the first innovation to be launched by The Gin Hub, a new, stand-alone entity that brings together three of Pernod Ricard’s award-winning and pioneering gin brands under one roof: Beefeater, Plymouth and Seagram’s gin.
Desmond Payne, Master Distiller, Beefeater, /comments: “I’m thrilled to be in Australia to share this new innovation with gin lovers across the nation. Beefeater Pink captures what gin has become, a modern, vibrant, colourful and innovative category, where consumers are not afraid to challenge the classics and conventions.”
Eric Thomson, Marketing Director for Pernod Ricard Australia adds: “At a time where gin popularity continues to soar in Australia and younger consumers embrace pink as the colour of their generation, Beefeater Pink injects modernity and helps increase drinks options in a new gin world where discovery, experimentation and visual culture, are key consumer drivers.”
Beefeater Pink is available now in 700ml bottles with 37.5% ABV at leading Australian liquor retailers at an RRP of $57.99 AUD. Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet.