Tired of the weekly supermarket shop? Bored of cooking the same meals every week or simply not having enough time to cook? Say hello to HelloFresh, an online recipe and grocery delivery service with a twist.
When it launched in Sydney in 2012, HelloFresh brought one of Europe’s hottest food trends to Australian shores. Since then, the service has provided thousands of Australian households with a weekly delivery of delicious recipes and beautifully fresh ingredients, so they can easily prepare a value-for-money, nutritious meal in just 30 minutes or less.
Perfect for time-poor singles, couples and families, and those simply looking for some culinary inspiration, HelloFresh takes care of your meal planning and grocery shopping so you don’t have to. Bringing the convenience back to cooking, HelloFresh provides a healthy alternative to takeaway and ready-made dinners while inserting some much needed variety into your weekly cooking repertoire.
The HelloFresh team, led by Founder and CEO and 2011 MasterChef contestant, Tom Rutledge, is truly passionate about food and healthy eating. They create and test each delicious recipe, ensuring that they can be made by even the most novice cook in half an hour, using only the freshest ingredients of the highest quality, sourced from trusted local suppliers.
“While cooking is fun and relaxing, grocery shopping can often be the opposite,” says Tom. “We wanted to introduce a service that makes cooking a quick, healthy meal with great ingredients much more accessible, whether you’re a busy professional with no time to cook, or a mum needing to whip up new recipes for the family in a flash.
“HelloFresh makes cooking simple, enjoyable and quick, allowing customers to skip the car-parks, carrying and queues by receiving a constantly evolving variety of recipes and fresh seasonal ingredients delivered straight to their door.”
In addition, HelloFresh offers true value-for-money. With meal plans for either three or five nights of the week and tailored for households of either two, four or six people, the average cost per person per meal works out at just under $10 including delivery. In addition to the Hello Fresh Classic Box, which includes at least two meat-based recipes, HelloFresh also offer a vegetarian service. There are also no contracts; you can cancel your subscription at any time, pause it if you are going on holiday, or double the volume if the in-laws are coming to stay for the week
Best yet, it is suitable for all levels of cooking ability – whether you’re a gastronomic whiz or a culinary virgin!
HelloFresh is now available in the following areas:
NSW: Sydney, Central Coast, Newcastle, Southern Highlands, Wollongong
QLD: Brisbane, Gold Coast
VIC: Melbourne, Geelong
Small Classic Box (three meals per week)
Two people: $69
Four people: $124
Six people: $179
Large Classic Box (five meals per week)
Two people: $109
Four people: $189
Six people: $279
Small Vegetarian Box
Two people: $64
Four people: $109
Six people: $159
Large Vegetarian Box
Two people: $89
Four people: $169
Six people: $239
Six people: $65