Southern Comfort launches new HARD Range
As Aussies continue to reach for premixed drink options, Southern Comfort has introduced the Southern Comfort HARD Range to its Ready-to-Go portfolio. HARD Peach and HARD Apple are now available at your local independent Bottle Shop or online at Boozebud.com.
Southern Comfort is known for being the easy way into bourbon, and this latest innovation delivers exactly that- Easy drinking, in a can. Inspired by classic Southern flavours that pair perfectly with our Bourbon, HARD Peach is a peachy and punchy burst of flavour, with a refreshing finish whilst HARD Apple is the perfect balance of crisp Apple with fresh Southern fun.
“Flavoured premix beverages have been the fastest growing category in Australia over the last year. Aussies are looking for drinks that seriously deliver on flavour and refreshment”, says Southtrade Marketing Director, Fraser Lockwood. “This innovation came from a lot of consumer engagement and the desire to create something that is truly different to the rest of the category.”
A bourbon blend that has been crafted over 140 years, Southern Comfort has mastered the definition of easy drinking. Whether it’s cracking open a tinnie, sipping on the rocks or mixing with classic cola or dry & fresh lime, Southern Comfort is seriously easy to enjoy.
Southern Comfort HARD Range is your new go-to for picnics, parties and enjoying with mates. Keep your eyes out for Southern Comfort’s HARD range, available now at Boozebud.com and in your local bottle-o’s fridge.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.