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Superior Liquorice Co

Local sweet specialists, Fyna Foods, has launched Superior Liquorice Co, a range of unique, soft eating liquorice treats set to evoke imagination and take trendy tastebuds on a world of adventure.

The new premium, Australian-made products offer a variety of well-rounded fragrant and sweet flavours, uniting melt-in-your-mouth red and black liquorice options with smooth milk, dark and white chocolate possibilities. Superior Liquorice Co will take off across Australia in “on-the-go” snack-size packs, which depict the fantastical adventures of explorative pair Captain Arthur and his canine companion, Pip, in their Superior Liquorice Co airship. The Superior Liquorice Co brand story has been brought to life through quirky, bespoke illustrations by Craig McGill, whose renowned artwork features on the Australian banknotes.

Fyna Foods Australia CEO, Gillian Powell, says: “We’re really looking forward to taking Australian tastebuds on a world of adventure. The Superior Liquorice Co story is incorporated into every product, and will inject fun, imagination and adventure back into confectionary for adults.”

The Superior Liquorice Co range will be available in ten varieties, including:

Soft Eating Liquorice Bites (RRP $3.00)
Raspberry Flavoured Soft Eating Liquorice Bites (RRP $3.00)
Milk Chocolate Coated Liquorice Bites (RRP $3.00)
Raspberry Flavoured Dark Chocolate Coated Liquorice Bites (RRP $3.00)
Dark Chocolate Liquorice Bullets (RRP $3.00)
Milk Chocolate Liquorice Bullets (RRP $3.00)
Raspberry Flavoured Milk Chocolate Liquorice Bullets (RRP $3.00)|
Raspberry Flavoured White Chocolate Liquorice Bullets (RRP $3.00)
Soft Eating Liquorice Wheels (RRP $3.00)
Raspberry Flavoured Soft Eating Liquorice Wheels (RRP $3.00)

The Superior Liquorice Co range will be released exclusively between now and the end of September to selected IGAs and independent retailers across Australia in 150g-200g bags. To find out more about Superior Liquorice Co, visit www.superiorliquoriceco.com.au

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