SYD Lifestyle Brand Launches Capsule Collection
A new limited-edition lifestyle capsule collection which epitomises the effortless style of the vibrant city of Sydney has just launched and is now available exclusively at Sydney Airport.
Designed with purpose, the collection features elevated everyday essentials including apparel, accessories and fine foods and each item has been hand-picked to be revered by both Sydney locals and international visitors, making it the must-have gift for oneself or a loved one.
Sydney Airport Chief Commercial Officer Vanessa Orth said the airport provides the perfect setting for hosting the exclusive collection, capitalising on the high volume of customers who travel through the airport each day.
“The collection is fresh and uniquely Sydney, so we’re thrilled to be the exclusive home for the launch of this new brand, with a great range of products customers can pick up before boarding to remember their trip to Sydney. With so many customers moving through the airport each day, we’re confident SYD Lifestyle will soon be synonymous amongst Australians, just as NYC is to New York City.”
The collection showcases cotton t-shirts, slides and caps, as well as delicious handcrafted chocolates made in Australia and reusable memobottles where every bottle sold provides one person with two month’s access to clean water via water.org.
With a thoughtful and mindful approach to sustainability, the brand has aligned with manufacturers locally and around the globe to deliver quality products, and where possible, thoughtful packaging solutions including compostable bags have been used, as well as reviewing other non-essential packaging and superfluous plastics.
SYD Lifestyle is a celebration of the unique feeling of being in Sydney during the summer season – it’s a simple and stylish aesthetic that you’re proud to own and happy to gift as a small token of what this great city has to offer.
SYD Lifestyle is available at Sydney Airport’s T1 International Think Sydney store and T2 and T3 Domestic Merchant stores for a limited time.
