Tia Maria Cocktail Masterclass
In celebration of International Coffee Day on 1st October 2019, Tia Maria has announced Sydney’s first ever dedicated coffee cocktail masterclass. Guests can shake and stir extravagant cocktails at Sydney’s ultimate speakeasy, Eau De Vie.
Celebrating coffee cocktail culture in Australia, guests can try their hand at making 3 different cocktails; the signature Tia Espresso Martini, Twisted Tia and Espresso Zabaione.
What goes better with coffee than dessert? As such, Eau De Vie’s chefs have created a bespoke dessert menu to accompany each cocktail.
Guests will also get to enjoy their own drinks made by the cocktail connoisseurs at Eau De Vie while enjoying the class. An array of delicious sweet treats will also be paired with the cocktails.
It’s no secret that Australians love their coffee cocktails, with Queenslanders demanding the most espresso martinis on an average night out, drinking 43% of Australia’s total consumption of the cocktail, followed by NSW (22%), SA (13%) and VIC (13%). Furthermore, 1 in 3 consumers aged 22-34 said they would like to see more coffee houses serving alcohol (Mintel).
First invented in 1980 by Dick Bradsell, Tia Maria was actually the original coffee liquor included in the Espresso Martini.
FAST FACTS: COFFEE CULTURE VS COFFEE COCKTAIL CULTURE
Melbourne No Longer The Coffee Capital
– NSW drinks the most coffee with Sydneysiders drinking 4.41 cups per week to Melbournians 3.91 cups. By night, NSW are shaking and stirring the most coffee cocktails dominating 43% of the national consumption. Victoria drinking less than half of their NSW counterparts (21%) – Lavazza Coffee.
– On a night out, QLD are demanding the most espresso martinis drinking 43% of Australia’s total consumption, followed by NSW (22%), SA (13%) and VIC (13%) – Tia Maria.
– Each state has their favourite coffee type with NSW favouring Cappuccinos, QLD, WA, NT and ACT ordering more flat whites, and Lattes being the cup of choice for VIC, SA and TAS – The 2018 Square Australian Coffee Report.
The Rise of the Espresso Martini
– The espresso martini the 7th best selling cocktail globally – Drinks International.
– 1/3 of consumers aged 22-34 want to see more coffee houses serving alcohol – Mintel.
– Espresso martini regarded by many as the national cocktail of Australia.
Australia’s Coffee Obsession in Numbers
– One in four Australians (27%) can’t survive the day without coffee – Mccrindle.
– 3 in 4 Australians enjoy at least one cup of coffee per day and of those, 28% have three or more cups per day – Mccrindle.
– 71,957 people are employed by the coffee industry in Australia – IBIS World.
– Australians consume 22.8 million cups of coffee daily, with 2.1 billion brewed daily globally – ICO.
– Australia 15th in global coffee consumption – ICO.
