Videos on the Internet are not just about watching cute pets or funny pranks. Many organizations and entrepreneurs are turning to videos to tell their stories. Currently, organizations are creating videos to market and sell their products and even recruit new employees.
In this article, we talk about the top 8 ways in which online videos can promote your business.
1. A Great Way To Attract New Customers
Having explanatory online videos on your home page is a great way to educate potential customers and clients about your product and how you intend to make a difference with it. Having videos online about your products can also give the organization that slight edge and sets you apart from the competition. It is a great way to inform your prospective clients to choose your product over competitors.
The competition is enormous these days, and businesses are trying innovative ways to beat their competitors. One way is to promote your business with the help of online videos. There are tons of online video editors available, so choosing the best one with the right features becomes confusing.
2. Announce A New Product And Create Publicity
Video is an excellent way to spread the news about new product launches. Here are the steps to announcing and promoting a new product:
– Identifying your target audience: This is a crucial step so you know exactly who you wish to market your services to. For example, if your organization is creating sportswear or sneakers, you would ideally want to cater to sporting goods retailers.
– Make a script: Fumbling does not cut it. You need someone who can speak about the product clearly and effortlessly. Using a video editor will allow you to add voice-overs and add text while editing the video to make it ready for launch.
– What happens next: What do you wish to gain after people watch your video? Would you like them to reach out to you by phone, drop an email or walk in through the doors? Either way, including a Call-to-Action is vital, and remember to specify in your message how they can reach you to avail of your services.
3. Assists In Recruiting New Employees
Online videos are also a great way to recruit new employees. It is impossible for recruiters to be around in many places advertising the company. With a simple and short video, they can inform the masses about their hiring positions.
4. Educating Prospective Customers
Video is an excellent way to show prospective customers how to use your product or service. It may often transmit more information in a shorter amount of time than a photo or written description. It aids in the facilitation of business planning. While visuals and texts are still useful, consumers prefer to watch short films instead of reading the text to get a sense of what they are getting into.
5. Give Employees Training
Video can also be used to communicate regularly with employees. Sending daily motivating clips or videos on how to use social media and mobile applications to promote their business is a terrific example and method of sharing online videos with employees.
Since most people are generally visual, they would rather watch something interesting and entertaining than reading text. Businesses can also use engaging and informational videos to automate their training. Instead of one-on-one training, organizations can now ensure that all new employees or contractors receive training from a single source, at any time, with the ability to review it. This will save a lot of expenses and time for the business. Organizations are also moving towards text to speech online tools for creating voice overs for their training videos. Text to speech voices provide access to different languages and accents to choose from and are easy to scale.
6. Allowing Existing Customers To Share Their Story
Video testimonials from customers are a simple but effective method to help legitimize your business. This is because customer success videos generate desirable discussion about your company and provide social proof, highlighting why someone should trust your brand.
However, organizations should be careful not to overuse this if they wish to create a sense of transparency. A video can help develop trust by displaying a satisfied client speaking your organization’s praises in their own words. It can also give insight into your true demographic area and how well your business serves them. Hence, having various video testimonials is a brilliant idea.
7. Sharing Of Best Practices
By streaming online videos through live sessions on applications like Zoom or Skype or recorded video, organizations can regularly touch base with their clients and their team. This is beneficial as it helps share best practices and keeps everyone updated on what is happening in the company.
Recorded videos online keep people happy as they may not always have the time to attend live meetings. With recorded online videos, they can watch them at their own convenience.
8. Keeping Remote Employees Around The World Connected As A Team
To stay connected, many firms already utilize online video in the form of conferences and webinars. Online video sharing is a great way to strengthen the culture of a company. This is true, especially in cases where teams work remotely across the globe. Creating a sense of a shared community and that they all have the same goal for the organization is very important. It is also a great way to keep different teams updated and to motivate them.
It is now very easy to create impressive brand videos for your organization. Whether it is about a new product or an informative documentary, online videos are a great way to touch base with your team and customers. Since people do not have the time to browse through many images or a lot of text, online videos help make a statement. This is because people can watch these anytime and anywhere on the go. Online videos can be educative while maintaining a visual appeal at the same time, thus proving to be a fantastic way to promote your business.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.