Never Never Launches Ultra Smooth Signature Vodka

Never Never built its reputation by putting juniper back at the centre of gin. Now, the South Australian distillery is challenging convention again with Signature Vodka – its first permanent product beyond gin – applying technical expertise to a category long defined by neutrality.

The result, the company says, is the “ultimate expression of smooth.” Distilled from Australian wheat spirit, Signature Vodka is enriched with distilled olive, coconut and avocado oils – an unconventional approach designed to create texture. It is then filtered through activated carbon for 16 hours and blended with McLaren Vale water adjusted with natural salts to enhance pH and mouthfeel.

“We built a textural vodka using the techniques learned over eight years of making some of Australia’s best gins,” said co-founder Sean Baxter. “This isn’t a departure – it’s an extension of what we already do well, and it gives us the chance to bring something genuinely new to a category that has long been defined by sameness.”

Signature Vodka builds on that history, positioning texture – traditionally a technical detail – as a strategic advantage. It delivers a long, silky finish with subtle notes of olive, white chocolate, honeyed macadamia and coconut cream.

The launch coincides with vodka’s renewed momentum through the martini revival, which Baxter describes as “perfect alignment between a local innovation and a global cocktail trend.”

“Creating an authentic premium vodka in Australia is challenging – we don’t have Russian winter wheat or Icelandic glacier water,” Baxter said. “What we do have is a strong understanding of how to innovate with process and ingredients, and Signature Vodka reflects that.”

Signature Vodka has already been nominated in the 2025 Spirits Business Awards for Innovation, while head distiller Tim Boast has been shortlisted for Best Global Distiller.The frosted bottle, metallic label and clean design reflect cues from the premium vodka category, while also providing bartenders with practical features such as grip, batching gradients and a textured base for pouring.

Signature Serves include:

SIGNATURE VODKA & YUZU
30ml Signature Vodka
120ml StrangeLove Yuzu soda
Lemon peel garnish

SIGNATURE VODKA, BRINE & SODA
30ml Signature Vodka
120ml StrangeLove Sparkling Mineral Water
2 Barspoons of olive brine
3 Sicilian olives

SIGNATURE VODKA & GRAPEFRUIT
30ml Signature Vodka
120ml StrangeLove Sparkling Mineral Water
Grapefruit wedge garnish

SIGNATURE VODKA MARTINI
60ml Signature Vodka
10ml Dry Vermouth
Dash of olive brine
Garnish with 2 green olives

SIGNATURE VODKA COSMOPOLITAN
30ml Signature Vodka
20ml Cointreau
30ml Cranberry juice
10ml Lime juice
Garnish with orange zest

Never Never Signature Vodka (700ml, 40% ABV) is available now via Never Never’s distillery door in McLaren Vale and website, with distribution through retailers and bars to follow.