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Do Plant-Based Alternatives Live Up To The Real Deal?

Do Plant-Based Alternatives Live Up To The Real Deal?

As climate change rises alongside concerns from the Australian public, 1 in 3 Australians are consciously limiting their meat consumption, and many are turning to plant-based alternatives for food and drinks. In Australia, soy and almond milk production is worth a staggering $237.1 million, which continues to rise.

Across the globe, the plant-based milk market is expected to reach US$21.52 billion in 2024, growing at a compound annual growth rate of 10.18% between now and then, and reports show that UK sales of alternative milks were up 28.3% last year.

With all this being said, consumers still want value for money. So, are alternative products worth it, and can they live up to the real deal? In one simple answer, yes. Some are certainly better than others, but these days alternative substitutes are often made so that you can rarely tell them apart from the real thing.

With many Aussie consumers opting for plant-based alternatives, here is a look at some consumer favourites, and are easy to find at your local supermarket. These products won the 2021 Product of The Year awards, all voted for by Australian consumers and lovers of plant-based products.

V2 Plant Based Meat

From the creators of the Hungry Jack’s Rebel Whopper comes v2food’s newly released range of plant-based meat. v2 looks, cooks and tastes like meat – perfect for all your favourite recipes. Developed in conjunction with CSIRO and made in Australia, v2 is Australia’s answer to the world’s leading plant-based brands. Available at Woolworths (RRP: $8.50).

NESCAFÉ  Plant Based Lattes

NESCAFÉ Gold plant-based range is the world’s first dairy alternative lattes. The range is delectable and available in three dairy alternative variants – Almond, Coconut and Oat. Each is made with a blend of high-quality Arabica and Robusta coffee beans with a specially selected blend of plant-based ingredients which ensures every cup is delicious and creamy, even without the dairy. You can hardly tell you’re not drinking real milk! Available at Coles and selected independent stores (RRP: $3.00).

Plant Based Curry from Passage to India 

These bowls are plant-based, containing nothing artificial, but taste just like the real deal. The four delicious flavours include,  Butter Masala,  Cashew Korma, Tadka Lentil Dal and Goan Spiced Coconut. For lovers of butter chicken, the plant-based alternative has the same consistency and taste just like  your average chicken curry, without the harmful environmental impact. Available at Woolworths.

7 Eleven No Sausage Roll

7-Eleven’s No Sausage Roll is an excellent vegan-friendly alternative to the Aussie classic. Wrapped in a vegan pastry, the cleverly formulated filling is made entirely from a seasoned-to-perfection plant-based protein, and it tastes just like the real thing. Available at 7-Eleven Australia (RRP: $4.00).

These products were all winners of the 2021 Product of The Year Awards, voted on by Australian consumers. To enter your product for the awards, visit

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