Iconic Australian brand Donut King has partnered with international market leader HARIBO to launch a new and limited edition range of donuts just in time for Halloween.
The “spooktacular” Halloween range is a creepy sweet and sour flavour combination and each donut is topped with HARIBO’s popular Sour S’ghetti or Vulcano Fizz lollies.
Donut King Marketing Manager Raquel Hine said the limited edition Donut King x HARIBO range speaks to a Halloween flavour profile and follows the brand’s successful partnerships with LIVIN, Bondi Sands and Twisties. “Halloween is synonymous with confectionary and sweet treats, so we’re excited to partner with HARIBO to create the ultimate Halloween treat,” she said.
HARIBO Spokesperson said the partnership with Donut King is the very first of its kind for the brand in the Australian market. “Partnering with Donut King is an exciting opportunity for HARIBO to lean into the spooky spirit of Halloween and see two of our most popular lollies transformed for the occasion,” they said.
The spooktacular new, limited edition donuts are:
– HARIBO Spookberry Sour S’ghetti Ring
– HARIBO S’lime Sour S’ghetti Ring
– Spookberry & Custard Spider Ball w/HARIBO Vulcano Fizz
– S’lime & Custard Spider Ball w/HARIBO Vulcano Fizz
– Spookberry Spider Ring w/HARIBO Vulcano Fizz
– S’lime Spider Ring w/HARIBO Vulcano Fizz
Donut King has been the home of the classic hot cinnamon donut for over 40 years, making every day more fun for all with their delicious range of iced donuts, hotdogs, shakes and award-winning coffee. The HARIBO story began in a humble kitchen over 100 years ago, and is now a global market leader in the confectionary and sweets category.
The Donut King x HARIBO donuts are available in all Donut King stores around Australia from 9th October 2023 for three weeks only and can be purchased individually, or in 4, 6 or 12 packs.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.