Donut King and PlayStation® have joined forces to launch a PlayStation® range of donuts and to celebrate the launch of the ultimate partnership, there are 50,000 prizes to be won, including one of five PlayStation®5 consoles.
The exclusive four-pack of donuts is a sweet replica of the four iconic PlayStation® shapes, and is a partnership that has been in the works for over a year.
Donut King General Manager Tom Elliott, said he is thrilled to kick off the six week promotional period with PlayStation®, a brand that Donut King customers know and love. “Partnering with an iconic brand like PlayStation® is something we have had in the works for a long time, so we’re excited to launch this limited-edition range of donuts as a partnership between two beloved household brands in Australian homes.”
“After the last two years, we wanted to come up with a playful concept that we knew our community would love – one that celebrates both food and gaming, and makes everyone feel like a winner,” he said.
Sony Interactive Entertainment Australia Director of Marketing Patrick Lagana said the PlayStation® shapes are the DNA of the brand. “They represent not only our identity, but collectively they are a powerful, universal symbol to generations of players, of the joy and escapism that play provides. Through this partnership with Donut King, we are delighted to bring our shapes to life and give Australians a little taste of the PlayStation® universe,” he said.
For the next six weeks, eat, win and play with Donut King and PlayStation®. Purchase a box of limited edition donuts to go into the draw to win a PlayStation®5, along with other prizes including DualSense™ Wireless Controllers, PlayStation® Plus 12 Month Subscriptions, new PlayStation®5 games and thousands of hot cinnamon donuts.
Donut King is Australia’s original home of donuts and has been serving up cult classics like the hot cinnamon donut, iced donuts, coffee and more for over 40 years and in over 200 stores across Australia.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.