Fireball Whisky Sets Australia Ablaze with Motel Fireball Inn
Fireball Whisky, the number one shot in Australia (and the USA), is cranking up the heat for a chart-topping tour landing down under with the launch of its MOTEL FIREBALL INN – an unprecedented party HQ in Sydney’s CBD.
From October 1 to October 31 (2025), Fireball will transform The Downing Hotel in Sydney, rebranding it for a once-in-a-lifetime party experience. As part of the hotel takeover, fans can visit the world-first Motel Fireball Inn and check out ‘Room 305’ – an over-the-top homage to Fireball and the iconic Fireball anthem. This immersive experience doubles as a fully functional hotel room for those daring enough to book a stay.
“Most nights out follow the same boring script. We’re ripping it up,” says Fireball brand and APAC Marketing Director, Anna Lam. “The Motel Fireball Inn is bold and unapologetically fun – just like the brand. It’s the ultimate party pit stop before the worldwide tour Aussies have been begging for.”
In Room 305, guests won’t just get a bed for the night, they’ll be ambushed with Fireball fun at every turn. Think custom Fireball bedspreads daring you to dive in, personalised slippers and cinnamon-scented toiletries that turn showers into something spicier. Room 305 will be available for the public to book for a limited time only from here.
Fireball is also offering one lucky fan the chance to win an exclusive one-night stay for them and a friend in the legendary Room 305. Head to the Fireball Instagram page between 3 October and 8 October to enter the competition.
The venue’s entire second level will also be transformed into a party paradise on October 18, complete with a Fireball ‘mini’ bar, the return of the legendary Fireball Whisky Bubbler and a high-energy karaoke stage where guests can belt out their favourite anthems on the mic before making their way to Olympic Park.
And if all that is not enough, timed to the big October concert, Fireball is launching 305 limited edition ‘Party Packs’ featuring fan-inspired Fireball suits and bald caps. Head over to the website to grab yours.
