Jack Daniel’s Welcomes Ya’ll
As a proud Southern original, Jack Daniel’s is inviting Australians to experience and enjoy the big flavours, big personalities and big fun of Tennessee first hand.
With Thanksgiving season on the way, this is the perfect time to introduce Jack’s take on Southern hospitality, celebrating the people and places that make it special. In the belief that any great get together comes from that perfect mix of character and flavour, Tuesday 22nd November will see Sydney treated to a roof raising evening of rockin’ drinks, lip smackin’ eats and toe tappin’ beats to celebrate the great American tradition of serving and sharing generously.
To mark the occasion, Tennessee native Zach Parker, owner of Scott’s-Parker’s Barbeque in the rural town of Lexington, TN, will debut his unique Southern style cooking down under. Zach was raised to master the art of barbecue via the family business, and is one of the few American pit masters that still cook whole-hog. Although classed one of barbeque’s biggest challenges, Zach has never deviated from this cooking tradition implemented by his father. The intensive 24-hour process over hickory smoke uses no thermometers and no gas; instead he cooks by feel, sometimes driving to the restaurant several times a night to check on his pigs. Just like Zach’s family tradition, Jack Daniel’s have had the same approach to their whiskey process, making it in the same way, and in the same place for 150 years and counting.
To complement all that low and slow goodness, local champions of perfect produce the Three Blue Ducks boys will be getting busy with the all important sides as they take on some staples from the South.
Your eyes and ears won’t be left hungry either, with some special friends joining the party to lend a hand, maybe even in the form of an extra special performance or two as things get up close and social. Based between the US and Australia at present, Gang of Youths are a band who’ve had a huge year and continue to kick goals locally and overseas, including a top 3 EP, ARIA nomination and sold out tours. They understand the importance of substance as well as style, just as Mr. Jack – a renowned entertainer – did in his day. So too does Pat Capocci, with his energetic mix of rumbling, dirty edged rockabilly, blues and rock n roll.
Making friends at the bar and beyond will be encouraged by our hand-picked hosts, paying homage to the generous pours and knowing smiles of the American bartending culture. Think bespoke Jack Daniel’s cocktails mixed just right and signature serves made to share.
The greatest news of all is that this flavour-filled evening is open to drink and dine diehards from all over the town. However, it already seems there’s plenty of people hungry for what’s being plated and poured at this particular Thanksgiving – due to high demand, the first round of tickets were snapped up in no time! However, as someone who always tries to look after his friends, Jack’s pulled a few strings to make some extra space at his table and a strictly limited number of final release places will be available at 9am AEDST on Wednesday 16th November.
Guests just need to bring a smile and a story and Jack’ll take it from there… he’s had plenty of practice.
Date: Tuesday 22nd November 2016
Address: 1/85 Dunning Avenue, Roseberry, NSW, 2018
Friends: Zach Parker of Scott’s-Parker’s Barbeque, Gang of Youths, Pat Capocci, Three Blue Duck