Luna Park Sydney has announced a world-first partnership with film giant, 20th Century Fox to celebrate the upcoming release of this year’s highly anticipated action blockbuster, The Maze Runner. The colossal labyrinth from the film will come to life in The Maze Runner Adventure – Live!, an attraction being built exclusively within Luna Park Sydney. Launching from Thursday 18th September, the amusement will run throughout the Spring school holidays period up until Halloween weekend.
Currently in construction, The Maze Runner Adventure – Live! is a collaboration with Twentieth Century Fox and The Sudden Impact! Entertainment Company. The mysterious maze set will take Luna Park Sydney’s guests on a walk-through, hands-on adventure, involving innovative special effects and immersive performance, bringing to life the vision and adrenalin‐pumping action seen in the film. Core scenes from the film will be recreated within the attraction to task the audience with their own quest: to conquer the maze and find their missing Maze Runner companions. Unexpected thrills and amazing imagery from the film will give guests their own personal Maze Runner adventure first hand.
Sue Zerk, Marketing Director, Twentieth Century Fox Film Distributors, said: “Twentieth Century Fox Films is very excited about our partnership with Luna Park Sydney, for our upcoming film, The Maze Runner. This is a unique opportunity for us to use non-traditional marketing, in an innovative way, to reach the elusive teen/tween market. We look forward to seeing The Maze Runner Adventure – Live! at Luna Park Sydney coming to life.”
Darrin Parker, Marketing Manager, Luna Park Sydney said, “It is with great pride and anticipation that Luna Park Sydney announces its world first collaboration with Twentieth Century Fox: The Maze Runner Adventure -‐ Live!, a guest experience constructed exclusively for Luna Park Sydney. We are looking forward to The Maze Runner Adventure – Live! being the highlight of our Spring Carnival and providing our guests with a truly memorable adventure in park.”
The Maze Runner is directed by Wes Ball and stars Dylan O’Brien, Kaya Scodelario, Will Poulter, Thomas Brodie-‐Sangster, Aml Ameen. Based on the best-selling young adult thriller, THE MAZE RUNNER is set in a post-apocalyptic world, where Thomas is deposited in a community of young men after his memory is erased. After learning they’re all trapped in a maze, Thomas joins forces with fellow “runners” to not only escape the maze, but solve its riddle and reveal the chilling secret of who brought them there, and why.
THE MAZE RUNNER is available now.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.