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Mossimo Launches in Target Australia

Mossimo Launches in Target Australia

Iconic streetwear label Mossimo has just launched in select Target Australia stores and online featuring Australian supermodel Jessica Hart as the campaign face.

The new range featuring 58 styles includes Mossimo’s signature design heritage, with functionality, quality and style at the forefront across men’s, women’s and kids’ fashion, footwear and accessories.

Shot in Palm Springs, the new campaign fronted by the international model sees the brand go back to its roots with hints of influence from the 80s and 90s including oversize fits, fresh colours, patterns and prints.

“The new Mossimo campaign throws back to our Californian surf and street heritage and mixes it with inspiration from the Australian outdoors. As an iconic Australian beauty, Jessica was the perfect fit for our latest collection,” said Simone Coates, Mossimo Head of Design. “We are thrilled to be bringing Mossimo to Target, offering modern interpretations of the brand each season with high-quality ranges at an affordable price point.”

Mossimo is the latest brand to enter Target Australia’s fashion stable. “It is a really exciting time for us as we welcome Mossimo into our Target family, a brand that is known and loved for offering on-trend urban wear for all Australians” said Target General Manager Merchandise Jamie Kristow.

Mossimo is available in select Target Australia stores nationwide and online at and range from $18 – $59.

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