Streetwear label ZANEROBE has joined forces with Target Australia to launch an affordable diffusion line Z x ZANEROBE, seeing the brand’s quintessential male designs also expanding to womenswear.
Z x ZANEROBE will offer the brand’s premium-grade streetwear design at an affordable price point as well as attract a new market with the inclusion and debut of womenswear, with sneakers to be introduced later this year.
ZANEROBE Co-Founder Jonathon Yeo said, “The opportunity to design a collection for such a prominent Australian retailer [Target] whose vision for the future is quality and style driven really appealed to us. We’re proud to have created a collection that showcases our design ethos and is accessible to a broader Australian market.”
The Z x ZANEROBE collection is a nod to the brand’s streetwear heritage, featuring signature jogger and chino styles in a variety of colours, as well as fashion forward denim and everyday basics such as tees and jumpers.
Founded in 2002, ZANEROBE is an internationally recognised Australian export success story, with an impressive list of celebrities supporting the brand including Kendrick Lamar, Chance The Rapper, Justin Bieber, Rufus Du Sol and Russell Westbrook to highlight a few.
Z x ZANEROBE is the latest brand to enter Target’s fashion stable. “We are really excited to introduce Z x ZANEROBE into the Target family. An on-trend streetwear label that offers incredible style and value for our Target customers,” said Target’s General Manager Merchandise Jamie Kristow.
The Z x ZANEROBE collection is available in select Target stores nationwide and online (RRP $20-$79).