Why Skin Virtue Is The New Must Have Luxury Skin Care
A Sydney woman has created a luxury skin care range for sensitive skin after years of battling problematic skin.
The new range is Skin Virtue, which protects the skin barrier against Australia’s harsh climate. And although developed for sensitive skin, it is suitable for all skin types.
Nina Gajic developed the hugely popular range after suffering from problem prone skin as a teenager – and now the luxury range is fast becoming every woman’s must-have skin care routine. Skin Virtue promotes elasticity and suppleness to reduce visible signs of skin ageing, soothing and calming inflamed skin for a firmer and more luminous looking complexion.
“Aussie women need to focus on the health of their skin and create a night-time routine before bed to properly protect the skin they were born with, no matter how problematic it might be,” Nina says. Nina, 44, explains she had a long and hard struggle with teenage breakouts and skin irritation but, in trying to make it better, she only made it worse. “I damaged my skin. I stripped it of all its natural protections and ended up with hyper-sensitivity,” she says.
“When I was a teenager, I was led to believe that clean skin was clear skin – in fact, people used the term ‘squeaky clean’ – so I would over-wash my skin. I was led to believe that natural oils were bad and were causing my breakouts. A dermatologist even advised me to use a surgical hand wash to clean my face to remove bacteria. Can you imagine? That’s like washing your face in hospital-grade hand sanitiser. It was very bad, I was over-washing my face and stripping my skin of its natural barrier that should have been protecting it.”
It was not until a dermatologist remarked that Nina’s skin was like that of a baby which had not yet developed its protective barrier that it all finally made sense. What followed was more than ten years of research, testing and re-testing – during which time the former marketing and management professional returned to university to study an undergraduate degree and become a cosmetic chemist – before Skin Virtue was born.
“It took us a long time to come up with our unique formula, we kept changing things up and making our products better,” she says of the skincare range she developed and launched with her husband, Gary, and a team of leading dermatologists and scientists at their lab in Udine, in northeast Italy.
The couple recently launched the first Skin Virtue retail range in Australia, with more products due to launch soon. The 19 available products all contain antioxidants, with specific products targeted to different skin types, conditions and ages by helping the skin repair and reinforce its own natural protections so moisture within is preserved while harmful bacteria is kept away.
“The products are brilliant on their own and also work amazingly together” Nina says. “It is an equilibrium of science and nature – natural ingredients that don’t harm the skin, along with scientific actives to deliver clinically proven results.”
Nina says skin types are genetically determined – you are born with the skin you are in – but many women do not understand how to identify skin types, which can make it confusing when choosing products. Nina’s mission is to help women take better care of their skin – and their health.
THE SKIN VIRTUE RANGE
Skin Virtue is divided into three ranges of products targeting different skin types: the Super Clear Collection is for skin prone to oiliness, or so-called combination skin; Pure Nourish is for “normal” and dry skin and Future Advanced is for all skin types but targeting ageing skin concerns.
Oily skin types have overactive sebaceous glands leading to shiny skin, enlarged pores and breakouts. Combination skin refers to oily skin with dry patches, usually caused by harsh treatments trying to combat the oiliness only to end up with damaged patches.
Normal – or “balanced” – skin appears to have no visible concerns but, be warned, it can quickly end up dryer and more wrinkly than other skin types if not properly nourished as we age.
Dry skin types have under-active glands and a lack of moisture to protect and hydrate the skin.
All these skins types also eventually become ageing skin, showing signs of dehydration, volume loss, sagging and wrinkles, and uneven tones and pigmentation
Find out more at skinvirtue.com.au.
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