Betty’s Burger’s New Drizzler

New national research reveals Australia is almost evenly split on how it eats its favourite foods – and Betty’s Burgers is turning the debate into its biggest chicken launch yet.

There’s no right way to eat a plate of hot chicken, chips and sauce. Some people measure. Some people dive in. It’s the same instinct that’s fuelled a wave of viral mukbang and sauce-drizzle content online – crispy textures, dramatic drizzles, and big, messy bites built for the feed. Most of us have strong feelings about which camp we’re in – and, as it turns out, so does the rest of the country.

New research commissioned by Betty’s Burgers suggests Australia is almost exactly divided on the question. More than 1 in 3 of us (38%) build the “perfect bite” – sauce measured, everything neat, no mess. A near-equal number (39%) end up messy one way or another, whether that’s diving in from the first bite or losing control partway through. The remaining 23% say it depends on the day – sometimes neat, sometimes chaos, no fixed ritual. For the vast majority of the country, there’s no in-between: you’re either a Type A or a mess, and only a quarter of us swing between both.

Betty’s Burgers has launched The Drizzler – a meal built for exactly this tension. Available as Drizzler for One ($15.90) or Drizzler Duo ($28), it’s hand-crumbed crispy chicken breast fillet, fries, creamy buttermilk sauce, hot honey and pickles, served share-style on a plate rather than in a bun – built to be dipped, drizzled and stacked however you see fit. Guests can go further with add-ons including extra crispy chicken breast, extra hot honey, larger sauce and extra pickles, building their own version, bite by bite.

“There’s no wrong way to eat this – that’s the whole point,” said Betty’s Head of Culinary, Jonathan Alston. “Some people will measure every drizzle of hot honey. Others will drown it. We built The Drizzler to work either way, because everyone does it differently – and our research shows the country is genuinely split on which camp they’re in.”

A State Divided

The eating divide runs deeper at a state level. South Australia has been crowned Australia’s messiest eaters, with more than 2 in 5 (43.9%) admitting they end up messy eating fried or saucy food. At the other end of the table, Western Australia has Australia’s most disciplined eaters, with almost half (44.6%) building the “perfect bite”.

It’s Not Just About the Food

The research suggests the divide follows Aussies well beyond the table. More than 1 in 3 (37%) admit table manners have played a role in judging, or being judged on, a date – and almost 1 in 5 women (17%) say they’ve done the judging themselves.

Social media is shaping the way we eat too: almost half of Australians (49%) say social media has changed how they eat in some way, and almost 3 in 10 (29%) have ordered a menu item purely because they saw it online – proof the mukbang-style, sauce-first eating trend has well and truly gone mainstream.

Betty’s Burgers has built the launch around this same divide, naming the two extremes after the country’s own eating habits: Type A, for the measured, no-mess camp – honey evenly distributed, every bite engineered to perfection – and The Mukbanger, for maximum sauce, maximum mess, straight into the biggest bite possible.

“People don’t just eat The Drizzler, they build it,” said Alston. “Some drown it in sauce. Some perfectly place every pickle. Some skip the build entirely and go straight for the crunch. Everyone does it differently.”

Betty’s Drizzler is available now in Betty’s Burgers restaurants nationally, for a limited time.