Lord of the Fries (LOTF), purveyors of Australia’s favourite fries and food puns, is set to become the first Australian restaurant to bring the celebrated Beyond Meat burger into its stores.
Dubbed the ‘future of protein’, Beyond Meat has gained a cult following in the US, with the 100% vegan burger said to look, cook and even ‘bleed’ like a regular burger. Backed by the likes of tech titan Bill Gates and Hollywood star and activist, Leonardo DiCaprio (among other investors), it’s no doubt that foodies across Australia will be lining up at LOTF stores for the ultimate bite.
Launching across all joints, the Beyond Meat burger will be available in LOTF’s original and spicy burger for an additional $3.50. The original burger will come grilled and topped with vegan cheese, lettuce, sliced onion, tangy pickle and smothered in its own Belgian Mayo, mustard and ketchup. The spicy burger meanwhile swaps the pickle and sauces for Tabasco tomato sauce, jalapenos and chilli mayo.
“It is an absolute privilege to be the first Australian restaurant to launch this fantastic innovation on our menus,” said LOTF cofounder Mark Koronczyk. “We have no doubt that this burger will be a showstopper among existing and new fans, and we can’t wait to offer everyone this exclusive taste test!”
Leading the way for ethical fast food in Australia and New Zealand, LOTF was founded in 2004 on the premise of food made with love, not animals. Its all-inclusive menu is 100% vegan, with low gluten, kosher and halal options. The menu features locally sourced ingredients and internationally inspired flavours with burgers, hot dogs, shakes, munch boxes and heroes its award-winning fries; Classic, Shoe String, Chunky and Sweet Potato.
Beyond Meat’s entirely plant-based burger is said to offer the textural qualities and appearance of conventional meat, plus just as much protein, less saturated fat and cholesterol, and more iron.