BOOST MOBILE, the world’s largest youth-focused telco brand, has announced it will be launching its own #stay community initiative to help young Australians #stayconnected, #staycreative and #stayentertained during this unprecedented time. Working to keep young Australians connected, Boost Mobile’s #stay campaign will hopefully combat feelings of isolation with a multi-faceted community driven initiative run through its social media platforms.
Boost Mobile is partnering with Life Without Andy (LWA), to bring a range of Australia’s best up-and-coming young talent to Boost Live Music Thursday’s ‘Live at 5’, uploaded to Instagram every week at 5pm. The first session featured Aussie rapper Tomas Gaynor, better known as Allday, while alt-pop group Cubsport are up next and set to have people thoroughly entertained in the comfort of their own living rooms.
Boost Mobile’s own commissioned research showed nearly 20 per cent of young Australians between 16-45 years of age had planned on spending their time at Festivals during the next holiday period. With the current crisis causing a slew of festival and event cancellations, Boost Mobile’s announcement of their Live at 5 Thursday will mean Boost fans can watch an up close and personal gig on the @boostaus Instagram page to catch their favourite Aussie artists perform! With a range of well-known and up and coming names set to play, the concerts will provide a way for young Australians to come together and #stayentertained during this time.
The Boost Mobile #stay initiative will also include a social campaign whereby Boost ambassadors will provide a window into their world – sharing personal tips and tricks for how they #stayathome and #staypositive. Boost Mobile will be encouraging followers to #stayentertained with a series of games incentivised by a major giveaway with 240GB recharges given away on the daily and a Boost Mobile iPhone XS refurb (RRP $789) as a weekly prize over the next 4 weeks.
The aim of the #stay campaign is to engage the Boost Mobile community in discussion about the various ways people can interact with each other and the things they love as well as the various meanings staying connected can have to different people. Tapping into World Surfing League and Motorsport partnerships, Boost Mobile will share podcasts interviewing some of our favourite surfers and unique content from Motorsport ambassadors. Over time, the #stay campaign will continue to evolve including access to training workouts at home through a collaboration with SpotNetwork.tv and the W Training Facility in California, where many of the top supercross and Xgames athletes work out.
Driven by Boost’s own ambassadors and partnerships, the campaign aims to engage their following in this discussion and hence develop and enhance a sense of community and togetherness while we are forced apart. Keeping the community entertained with a range of unique content from ambassadors, experts, personalities and celebrities through media and brand partnerships, is of upmost importance to Boost Mobile.
As restrictions continue, Boost Mobile will announce further activities and initiatives to help keep young Australians #stay together while apart.
According to Jason Haynes, General Manager, Boost Mobile; “We want to share the message with our customers that just because we have to stay home, does not mean we can’t stay connected. Whether with friends or family or staying connected to your passions and hobbies, we want young Aussies to share with us what being connected truly means to them.”
“We see these initiatives as our small way of giving back and supporting the community who have always been so supportive of us, and we encourage everyone to stay creative, connected, and stay positive, and we will get through this together!”
Mitchell Tomlinson, Co-Founder of Life Without Andy commented; “We are excited to be partnering with Boost Mobile to bring its audience some great acts over the coming months. Kicking off with Allday, we see this as a great initiative to connect and support some awesome Aussie talent”.
Striving to always give the ‘data hungry’ what they need, Boost Mobile are also excited to be offering a range of tactical offers and bonus data deals to give customers the extra “boost” they need during this challenging time. These tactical offers include limited time $10 off the $30 Prepaid SIM at boost.com.au, bonus 14GB on the first 3 recharges for new customers on $30 – $70 Boost Anytime Plus SIMs and Boost have given a one off surprise 5GB or 10GB bonus for existing customers on $40 – $70 Boost Anytime Plus recharges. This is in addition to unlimited overseas calling for customers to keep in contact with friends and family overseas. Customers can stay further connected to the #stay initiative by following Boost Mobile’s Instagram page at @boostaus.
Boost Mobile prepaid recharge offers are now available online at boost.com.au/ or at one of 12,000 retail outlets Australia-wide including AusPost, BigW, Coles, JB HiFi, Kmart, Target, 7 Eleven and Woolworths.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.