Beam Suntory has just launched a world first in Australia as Canadian Club 8 Year Old joins the portfolio, alongside Canadian Club Original 1858, Spiced, 12 Year Old and 20 Year Old.
The liquid has a higher rye and barley content than the Original 1858 and is expertly distilled and matured in char-treated American white oak barrels to create a rich, smooth flavour.
Canadian Club 8 Year Old brings a more refined and mature taste and will be the first of Canadian Club’s full bottled spirits to see a packaging refresh, with the full range refresh rolling out across the rest of the year.
“We are investing in packaging and innovation for all Canadian Club full bottled spirits to help consumers better navigate our range and provide a more premium offering as Australians look to trade up their drink,” says Tiffany Madsen, Marketing Manager, Canadian Club. “Through the introduction of 8 Year Old we are able to increase our range of age statement products within our portfolio, enabling more experienced drinkers to step up from the 1858 and explore a more developed whisky.”
8 Year Old arrives in time for Father’s Day, as a premium offering for the liquor cabinet, tapping into a growing price segment and building on the love Australians already have for Canadian Club. “We’ve seen a move away from traditional dark spirits, with consumers seeking a lighter more versatile offering, which is what Canadian Club provides – a smooth and easy drinking liquid.”
Australia is a priority market for 8 Year Old, with Canadian Club leading growth in the New Age Whisky category, experiencing year-on-year growth, at more than eight per cent in the last year. With notes of English toffee and soft oak, Canadian Club 8 Year Old has a warm and lingering dry finish with an enduring presence of caramel and vanilla.
The extra aging of Canadian Club 8 Year Old, combined with a slightly higher rye content creates a richer, smoother flavour that has the versatility to be drunk neat, as a highball with soda and fresh lime, or with your favourite mixer to deliver a sophisticated refreshment.
CANADIAN CLUB 8 YEAR OLD HIGHBALL
The Canadian Club 8 Year Old mixed with soda and lime is the perfect refreshing combination for any occasion. The additional ageing of 8 Year Old liquid allows the caramel and vanilla flavours of the whisky to subtly shine through the soda, and the citrus from the lime creates the perfect finish.
Add 30ml of Canadian Club 8 Year Old to a long highball glass
Fill with ice and good quality soda water
Finish with a squeeze of fresh lime
Canadian Club 8 Year Old (40% ABV | 700mL | RRP: $50) is in stores now.