Cocktails By Vok Launch Three New Flavours
Vok Liqueurs, Australia’s leading liqueur for over 50 years, is cracking new territory with the launch of three delicious Cocktails by Vok RTD flavours. Meeting the demand of drinkers seeking convenient tipples that are full in flavour, the range pays homage to iconic cocktails that shaped decades past, bringing them back in a new, refreshed format.
From sparkling Pina Colada that’s fizzing with decadent coconut and tangy pineapple, to the cheeky Sex On The Beach bursting with sweet orange and fleshy peach, and Raspberry Ripple, a perfect blend of tart raspberry and smooth vanilla; summer is officially served.
With a slim design that fits easily into any jam-packed esky, the 4.0% ABV make Cocktails By Vok approachable whilst still delivering a taste profile that’s bursting with deliciousness.
Pina Colada: Vok’s Pina Colada takes you to the tropics all year round. Decadent coconut, tangy pineapple juice and premium Australian rum combine to create a lighter, brighter and more refreshing take on the beach-side classic. Cans are easier to drink out of than coconuts.
Raspberry Ripple: Inspired by the iconic combination of decadent vanilla, injected with bright, raspberry syrup; Vok’s Raspberry Ripple Cocktail is a tantalising blend of sweet and tart flavour. Sweet raspberry, vodka and smooth vanilla are expertly blended to create a vibrant, fun and fruity drink.
Sex On The Beach: A convenient twist on an all-time classic cocktail; Sex On The Beach is a vibrant, zinging blend of Australian vodka, peach liqueur, orange and cranberry juices. Sweet fleshy peach and orange citrus flavour are cut through with tangy, tart cranberry.
“With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” says Michael Newbold, Vok Senior Brand Manager.
“One of the most magical things about cocktails is how easily we can associate our favourite drinks with a particular moment, place or time in our lives. There’s a personality that comes with any cocktail experience, these new flavours are all about vibrant expressions and embracing the kitsch.”
The 250mL cans are available in a 4-pack ($18.99) and 24-pack carton ($99) at Dan Murphy’s, Sippify, BoozeBud (online and in-store), independent retailers across the country and VOK.
