Deliveroo partners with Gelato Messina
In celebration of Mardi Gras 2021, Deliveroo has partnered with Gelato Messina to announce the limited-edition loud and proud Mardi Gras flavours this year, from Have a Gay Old Time to Brokeback Mountain. To further celebrate the annual parade and support of the LGBTIQ+ community, a free copy of Love Makes a Family, a book by Australian author Sophie Beer, will be included in Messina orders made through the Deliveroo app from Friday 5 – Sunday 7 March.
Deliveroo will be supporting the 2021 overarching theme of RISE by delivering Sophie’s book, which covers overarching themes of identity inclusivity and love, in orders from participating Gelato Messina stores across Sydney, Melbourne and Brisbane. To further support the celebrations this year, Deliveroo and Messina will also be donating $10 per order to the Pinnacle Foundation. These donations will aid in supporting the foundation, which provides educational scholarships and mentorship programs to LGBTQI youth across Australia.
Avid supporters of the annual Mardi Gras festivities, Gelato Messina, will be bringing back two of their most popular Pride flavours, Have a Gay Old Time and Coming Out of the Cabinet, alongside three new variations, with the flavours being released each day this week, and the whole loud and proud range available across the weekend.
Whether it be a celebratory treat or a sneaky mid-march pick me up, mark your calendar with the following dates to make the most of this years flavours, all available via Deliveroo:
March 2 – MUSK SORBET: Musk stick sorbet
March 3 – TANTRUMS & TIARAS: Strawberry & rose cheesecake gelato
March 4 – BROKEBACK MOUNTAIN: Irish cream gelato with butterscotch Schnapps ripple
March 5 – HAVE A GAY OLD TIME: Swirls of caramel & milk gelato with chocolate covered biscuit crumbs
March 6 – COMING OUT OF THE CABINET: Malt gelato with peanut cookies & milk chocolate peanut fudge
Andrew Staite, CEO at The Pinnacle Foundation said: “We’re grateful for Deliveroo’s continued support to help provide educational scholarships, mentoring and opportunities for young LGBTIQ+ Australians. As if you needed another reason to order a Messina this Mardi Gras week, you can do so knowing your purchase is helping young members of the LGBTIQ+ community realise their full potential and rise up to overcome challenges.”
Joe Satari, Head of Consumer Comms for Deliveroo Australia, said: “The annual Sydney Mardi Gras as we know it, may look a little different this year, but together we can continue to share the important message of inclusivity to all ages across Australia. With a little bit of kindness, inclusive illustrations and some Messina gelato, we can help to spread the love and RISE together.”
Sophie Beer, Author and Illustrator said: “Mardi Gras and supporting our brothers, sisters, and friends beyond the binary in the LGBTIQ+ community is something really close to my heart! To be partnering with Deliveroo and Gelato Messina to celebrate what really matters – LOVE, is something I am so proud to be a part of… I also love ice cream! Who doesn’t?!”
“My book is inspired by the solidarity, bravery and love shown by the LGBTIQ+ community in the face of the horrific rhetoric surrounding the equal marriage plebiscite, so working on this initiative given the Mardi Gras theme of RISE this year really felt like the perfect fit. Love, community and solidarity will always rise above hate. I hope this sweet treat resonates with the wider community and brings us all together this weekend in celebration of Mardi Gras.”
To scoop up a copy of Love Makes a Family this weekend, order any of the Mardi Gras flavours from participating Messina stores between March 5 – 7 via the Deliveroo App and enjoy while stocks last!
