Sydney Unleashed

Sydney's #1 Entertainment & Lifestyle Publication

Dirb It Up

Dirb It Up

Do It Real Big.
By Brad Smith.

“Vision is power. Vision overcomes challenge. Vision creates belief. Think big. DIRB stands for Do It Real Big.” – Bradley Smith.

If you’re an aspirational employee, if you’re a leader, a business owner, or an entrepreneur this book is designed to revolutionise the way you navigate growth. With a head for business, a mind for finance and a heart for personal growth and development, Brad Smith shares his journey with us: the lessons he’s learnt, the challenges he’s overcome and the highs and lows of starting a business.

Brad is a multimillionaire and the founder of braaap Motorcycles—with his exceptional advice on growth, finance and business skills this book will help you play your game at a higher level.


At 27, Brad Smith has cemented an unquestionable reputation as one of the country’s most successful entreprenuers. Brad’s mission to get young people active and growing into tomorrow’s leaders has seen Brad awarded:

2 x Winner of Young Entrepreneur of the Year
International Young Entrepreneur of the year – runner up
4 x Winner of Retail Business of the Year

As a teenager oozing passion and ideas but lacking finance, Brad managed to grow against the odds, building his backyard business, braaap, into the multi-million dollar enterprise that it is today. Brad is sharing his story to re-engage and inspire today’s youth to motivate them to take action and build a compelling future for themselves.

Dirb It Up is available now.

Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.