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Fans of five:am organic yoghurt can now complete their ultimate organic breakfast experience, with the company launching its first certified organic granola range.

The crew at five:am noticed that the delicious, crunchy granola style products that are so readily available in Europe and the US were lacking from the shelves of supermarkets in Australia which are stacked full of me-too muesli.

Knowing how perfectly granola would complement their award-winning organic yoghurt, five:am decided to create their own range, using only quality organic ingredients. The result – two mouth-watering varieties including honey + cinnamon, and apple crumble. So Aussies can enjoy granola every day, not just on holiday.

While taste and sustainability is of utmost importance to five:am, another key factor in the new product line is that all ingredients are of high nutritional value and include beneficial superfoods such as oats, nuts and chia seeds, all of which are sourced locally where available.

Like five:am’s plastic biodegradable yoghurt tubs, the granola packaging is also made from 100 per cent recycled cardboard and materials.

David Prior, founder and managing director of five:am, is thrilled with the new granola collection and the growth of the brand only three years in.

“We wanted to produce a granola to get people excited about breakfast and waking up early. A wholesome start is what we all need to help us make the most of every day, so we’re stoked to have created a delicious certified-organic granola that everyone can enjoy guilt-free, every day,” David said.

The launch of the new granola range coincides with five:am’s new campaign, #WakeUpBeAMazing – a movement inspiring Australians to embrace the early morning, eat a nutritious breakfast and seize the day.

five:am organic granola is available exclusively in the cereal aisle at Woolworths supermarkets nationally. For more product, media and company information visit:, and follow us on Facebook, Twitter and Instagram.


honey + cinnamon with almonds, spelt + chia seeds, 450g, RRP $6.69

Make breakfast the most exciting meal of the day with this crunchy European-style oven baked granola, matched perfectly with a dollop of five:am vanilla bean yoghurt, or natural no added sugar yoghurt. Packed full of organic wholegrain rolled oats, lightly roasted organic almonds, organic puffed spelt, chia seeds and organic honey, this robust combination will keep you going all morning, perfect after that morning exercise routine.

apple crumble with pecans, spelt + chia seeds, 450g, RRP $6.69

Dessert for breakfast? Don’t mind if we do! five:am has reinvented the classic apple crumble recipe into a morning pick-me-up with this delicious fruit, nut and superfood mix. For an extra hint of goodness (yes, you can always have more!), add five:am honey + cinnamon, or natural no added sugar yoghurt. Apple crumble granola includes organic wholegrain rolled oats, organic apple pieces, organic puffed spelt, lightly roasted organic pecans, organic honey, cinnamon and chia seeds.

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