nudie & soda

nudie, the iconic Australian owned beverage company, is excited to launch nudie & soda. The range is the first of its kind in Australia and is made with 50% real fruit juice (not from concentrate).

Australians consume 1.3 billion litres of soft drink per year in grocery alone, yet the category is growing very slowly (1.1% growth). New research shows that despite86% of Australians consuming soft drinks, 75% admit that they feel guilty about it (that’s more than 14 million Australians)! The main reasons people are feeling guilty about drinking soft drinks is because of added sugar, preservatives, colours, artificial flavours and the belief that they don’t add any nutritional value to their diet.

nudie & soda contains no preservatives, colours, artificial flavours or other nasties commonly found in soft drinks such as sodium benzoate, potassium sorbate and phosphoric acid. It is made using 50% real fruit, 48% water and 1-2% added sugar (v/v) and natural flavours. James Ajaka, nudie’s CEO, said:”At nudie, we have always aimed to create good in the juice category. Recently we’ve explored other categories where, we think, consumers could get a better deal, soft drinks being one of them. We want people to be able to enjoy a soft drink without feeling guilty. We know they are feeling guilty about the amount of added sugar and unnatural ingredients in some soft drinks. We think nudie & soda ticks all the right boxes!”

nudie & soda comes in five deliciously refreshing flavour combinations, with four of these, each containing one serve of fruit:

– apple & more apple
– apple, lemon & ginger
– apple, cucumber & kiwifruit
– coconut water, apple, raspberry & cranberry
– orange, mango & passionfruit

The range is now available from selected cafes and corner stores at an RRP of $3.00 per unit. If your local store doesn’t stock it, nudie suggest you give them a cheeky nudge in the right direction! To find about more about nudie & soda visit www.nudie.com.au

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