Held in the harbourside location of The Rocks, some of Australia’s most talented pastry chefs, chocolatiers and ice creameries will showcase their signature chocolate and desserts. The event will also feature live demonstrations, unique chocolate sculptures and desserts and beverages created exclusively for the festival.
Luke Minto, NOVA Entertainment’s Sydney General Manager said, “In 2016 the smooth Festival of Chocolate attracted over 120,000 people and this year will be even bigger and better. We are delighted to have long term partners Lindt, Callebaut and Knebel Kitchens return, joining some exciting new partners in Piazza D’oro, Mr Black, Endeavour Beer and Baci Perugina. Not only is the event a great experience for festival attendees but is also an important brand extension and partnership opportunity for smoothfm.”
If you’re getting ready for the chocolate fest and want to get your brand out there, you can customize some neon lights to adorn your booth or cart. If you don’t know how to customize your neon sign, you can find some inspiration at NeonSigns.com. Colorful neon lights can definitely make your store visible to customers at a glance. In addition, you can also Custom Enamel Pins as promotional gifts for your customers. Choose some pictures of the chocolates you sell and add your logo to exquisite enamel pins that will definitely impress your customers.
Due to the sheer popularity of the event, George Street The Rocks will be closed to traffic, allowing festival attendees to roam freely to enjoy more features, a move made possible due to the longstanding sponsorship of Property NSW. Major sponsor Lindt and Sprugli will once again present The Lindt Lounge featuring Australian Master Chocolatier Thomas Schnetzler.
Nicholas Brock, Lindt Marketing Director said, “After the success of 2016, Lindt is excited for the return of The Lindt Lounge as part of the smooth Festival of Chocolate in 2017. The festival provides an amazing opportunity to celebrate and share our passion for chocolate with the chocolate lovers of Australia. Festival goers will be able to purchase their own personalised milk or dark chocolate Excellence blocks as a sweet momento of their visit to The Lindt Lounge, or indulge with our new Lindt signature Waffles on a Stick.
“Lindt is looking forward to delighting consumers with our premium chocolates, as part of Sydney’s biggest celebration of desserts and chocolate.” The Mr Black Cold Brew Coffee Liqueur Martini Bar will be a crowd pleaser with “Espresso Jar-tinis” topped with Nutie donuts on offer while Endeavour Beer will brew a chocolate ale especially for the festival.
Returning for the fourth year, Callebaut and Knebel Kitchens will present the Callebaut Test Kitchen, featuring live demonstrations from the country’s best dessert chefs including Australia’s Queen of Chocolate Kirsten Tibballs, the highly lauded Jean Michel Raynaud of La Renaissance Patisserie, The Rocks and Daria Nechiporenko, the Australian representative for the World Chocolate Masters 2018. With the world’s most beautiful harbour in the background, the Chocolatiers’ Quarters will feature chocolate master Dean Gibson returning to create a 180 kilo moving chocolate sculpture “Bone Shaker” – a world first for Callebaut and TAFE NSW.
Located inside the Cargo Hall of the Overseas Passenger Terminal, the Chocolatiers’ Quarters, sponsored by Baci Perugina, will house artisan chocolatiers showcasing their finest products. Sydney Props Specialists will partner with the festival for the first time, taking over a laneway in The Rocks to create an ode to the history of chocolate, while highly acclaimed chocolatier, Jodie Van Der Velden from Josophan’s Fine Chocolate, will create a jungle entirely of chocolate.
The smooth Festival of Chocolate in the Rocks will feature over 100 exhibitors including Gelato Messina, Black Star Pastry, The Original Chocowrap, Rocco’s Dessert Jars, and for the first time, guests can even buy Domuts for their beloved pooch.
Event has now ended.