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TCL Establishes Global Partnership with Mission: Impossible - Rogue Nation movie

TCL Partnership with Mission: Impossible – Rogue Nation

TCL, a leading player in the global TV industry, recently announced that it has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise and recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with film-themed marketing activities in territories around the world, which will continue ahead of the September 8th release of the film in China. The association of TCL with the movie began during production of the film, by providing products that can be seen in various scenes in the movie.

“Entertainment marketing is a key part of our globalisation strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” said Warren Wang, General Manager of TCL Multimedia Overseas Business Center. “We believe that Paramount, Skydance and “Mission: Impossible – Rogue Nation” will be the perfect partner to help reach a global audience and enhance our tie with the younger generation.”

In recent years, TCL has been endeavouring to enhance its global entertainment marketing as the company transforms from a conventional TV manufacturer into a multimedia entertainment technology enterprise and expands its global presence. Entertainment marketing has helped TCL to build brand equity globally, especially among the younger generation. In 2013, TCL bought the naming rights on the landmark Chinese Theatre in Hollywood. Along with that, TCL has previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.

“We are so thrilled to have TCL as our global partner for the release of ‘Mission: Impossible – Rogue Nation,’” commented LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “It is an exciting brand with a global reach that is helping us build excitement for the film audiences worldwide.”

In order to provide more diversified entertainment content and smart TV experiences for the users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, and as a result launched TCL iQIYI TV and TCL Roku TV.

Apart from the abundant contents, TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to the users. For example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700)/Curved Surface (H8800) and Wide Colour Gamut technology to guarantee ultra high definition and vivid colours, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set.

TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at $3.9 billion, with TCL Multimedia contributing $1.1 billion, or 28%. TCL Multimedia recorded a net profit of $6.18 million in Q1 2015, up 184.6% year-on-year.

Paramount Pictures and Skydance present a Tom Cruise / Bad Robot Production, “MISSION: IMPOSSIBLE – ROGUE NATION.” With the IMF disbanded and Ethan (Tom Cruise) out in the cold, the team now faces off against a network of highly skilled special agents, the Syndicate. These highly trained operatives are hellbent on creating a new world order through an escalating series of terrorist attacks. Ethan gathers his team and joins forces with disavowed British agent Ilsa Faust (Rebecca Ferguson), who may or may not be a member of this rogue nation, as the group faces its most impossible mission yet. Starring Tom Cruise, Jeremy Renner, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris and Alec Baldwin.

The film is directed by Christopher McQuarrie, with a screenplay by Christopher McQuarrie and story by Christopher McQuarrie and Drew Pearce. Based on the television series created by Bruce Geller. Produced by Tom Cruise, J.J. Abrams, Bryan Burk, David Ellison, Dana Goldberg and Don Granger. Jake Myers is an executive producer.

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