UDL Returns with New Premixed Range Just in Time for Summer

UDL, one of the country’s most recognisable and enduring ready-to-drink brands, has unveiled a bold new look and updated range ahead of summer.

It’s the drink that fuelled every millennial’s first festival, first share-house party, kick-ons, pre-games, and probably a regrettable situationship or two.

After more than 60 years as a fixture in Australian social life, the brand has undergone a major brand refresh under new owner Vok Beverages, marking a renewed commitment to reintroducing UDL to a new generation of drinkers.

“Refreshing an iconic brand like UDL is both a privilege and a challenge,” says Michael Newbold, Senior Brand Manager.

“Our new direction embraces choice, freedom and self-expression, while still honouring the uniquely Australian identity that has always defined UDL.”

The new cans feature bold colour blocks, simplified branding and clean, flavour-led cues. A subtle nod to the brand’s colloquial nickname, “Oodles,” connects the new look back to its cultural roots.

UDL’s history is the stuff of local folklore – and according to the brand, that’s exactly the point. “The story goes that two beverage executives would meet for golf, one bringing the spirit and the other the mixer. Eventually, they realised there had to be an easier way – and from that collaboration, UDL and one of the world’s first premix drinks was born,” says Newbold. “Whether or not it’s true, it perfectly captures the Australian knack for innovation and simplicity.”

Over the decades, UDL has remained an understated but enduring presence in Australia’s social culture – from festivals and pre-drinks to long summer evenings and backyard gatherings. This refresh aims to bring that legacy into the present.

The new look is rolling out now with options including Passionfruit & Lemon Lime Soda (4-pack), Mixed 10-packs, Ouzo & Cola, Raspberry and Lime, and there’s more to come!

UDL’s new modern range of drinks are sweet, refreshing, and perfect for your summer gatherings. Available now at Dan Murphy’s and retailers nationwide.