Bartenders Pasan Wijesena from Earl’s Juke Joint and Cara Devine from Bomba Rooftop have come together to reinvent the classic Negroni for Negroni Week.
Negroni Week, presented by Imbibe, is a global charity event that sees some of the world’s best bars and restaurants mix, stir and shake the iconic red aperitif all in the name of charity; $25 from every bar sign up will be donated to Slow Food, then $1 from every Negroni sold by the bars goes to any charity of their choice.
However this year, Campari is taking it a step further, by challenging two leading bartenders to reinvent the world’s best-selling cocktail to celebrate 10 years of Negroni Week. Called The Artemis, the cocktail is a twist on an Adonis cocktail and a Negroni. The Artemis pays homage to the classic recipe while adding a creative twist; traditionally used with three ingredients – Campari, London Dry Gin and Vermouth the Artemis instead uses Amontillado sherry as its backbone. The revised flavour profile gives the Artemis a rich and nutty flavour, with a hint of salinity while Campari adds a bitter edge and the Vermouth rounds off the flavour by adding spice.
Sydneysiders will be invited to kick off Negroni Week celebrations at the official launch party, hosted at Earl’s Juke Joint, Newtown on Sunday 11 September.
Pasan Wijesena, Earl’s Juke Joint, said: “Coming together with Cara to make the Artemis demonstrates the creative potential of mixology. The cocktail pays homage to both our bars, with the sherry nodding to Bomba Bar, and the beeswax representing one of my bar’s most popular drinks, the Diabolical Biz. We named it ‘Artemis’ as the legend goes that Greek God Artemis killed Adonis – this cheeky name is representative of the cocktail. This is my sixth year working with Campari during Negroni Week and each year gets bigger and better.”
Cara Devine, Bomba Rooftop Bar, said: “A Negroni is a three-ingredient masterpiece and its simplicity makes it the perfect cocktail to experiment with. However, it wasn’t easy, as the Negroni is iconic purely for its simplicity. We hope our twist lives up to the original and inspires people to enjoy it – in the name of charity.”
It’s not just Earl’s Juke Joint and Bomba Rooftop Bar participating in Negroni Week, hundreds of bars and restaurants across the country will turn their venues red in celebration of the Negroni.
Paolo Marinoni, Marketing Director of Campari Australia, said: “Ten years of Negroni Week is a landmark occasion, giving bartenders a chance to showcase their creativity and red passion.
“From Enoteca Ponte’s Agave twist Negroni, to a Dark Chocolate Negroni at the Paddo Inn, there will be no limits to the breadth of creativity and flavour throughout Negroni Week, all for a worthy cause.”
The official launch party for Negroni Week is open to the public and will be hosted at Earl’s Juke Joint on Sunday 11th September from 5pm. Australians can continue to explore sample creative twists on the iconic cocktail at participating venues until the end of September.
For more information about what’s happening during Negroni Week 2022 visit www.negroniweek.comSydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.