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Matching Personalities

Matching Personalities To Petals with Country Road

Combine the perfect gift and a bouquet of blooms with Country Road. This year Australia’s most iconic brand makes gift giving extra special this Mother’s Day.

Stores across the east coast in the lead up to Mother’s Day will play home to bespoke flower carts created in collaboration with Instagram’s favourite florist, Boutierre Girls. Country Road Flower Carts will allow shoppers to match the perfect petal to the personalities of the women they cherish most.

Country Road continues to celebrate women everywhere on Mother’s Day, with a special focus this year on relationships formed between women. The campaign features four pairs of women, mother and daughter Carla Oates and Jeet Pavlovic, sisters Hana and Mia Taninaka, friends Justine Cullen and Carly Roberts, and grandmothers and granddaughter Indy Clinton and Eileen Browne. These relationships serve to inspire, mentor, nurture, love and support.

To celebrate the special bonds and attributes of inspiring women, shoppers at selected Country Road stores will be granted exclusive access to three distinctive bouquets personally crafted by Boutierre Girls founder Emily Smith. “I love that Country Road appeals to such a broad range of women. This makes it all the more special for us to be collaborating and celebrating all women and relationships – not just Mother’s on Mother’s Day” – says Smith.

Classic or Modern? Red or White? Country Road shoppers can complete a personality quiz specially designed with Boutierre Girls so customers can be sure they’re creating the perfect bouquet of blooms to match to their loved ones for Mother’s Day.

• Classic: The timeless bouquet represents a very neutral and timeless bouquet. It’s elegant with a touch of luxe. This bouquet is really pretty, feminine and fragrant.

• Modern: A sculptural representation of a rustic, monochrome and industrial bouquet. Perfect for a women that loves something a bit different in her home.

• Strong: This bouquet is a colour combination that is quite daring and perfect for an edgy, fun woman that loves something a bit different to brighten up their home.

“The Boutierre Girls and Country Road aesthetics align really well so we are really looking forward to making beautiful bouquets for women that may not have heard or met us us before. It’s a really great way for us to help make all the women feel extra special this Mothers Day,” says Emily.

The Country Road Flower Cart will be at the new Bondi Junction Flagship and Chadstone stores from Thursday 10 May to Saturday 12 May 2018 and at South Yarra from Friday 11 May to Saturday 12 May 2018. Bouquets will be complimentary with any purchase of $100 or more.

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